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Digital Influence
This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner. Digital Influence covers everything from how to identify the right influencers and determine “level of influence” to collaborating with influencers and measuring ROI. It turns out, it’s not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like. Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler's book to ensure they're not left behind.
Postcolonial Satire
Postcolonial Satire: Indian Fiction and the Reimagining of Menippean Satire positions postcolonial South Asian satiric fiction in both the cutting-edge territory of political resistance writing and the ancient tradition of Menippean satire. Postcolonial Satire aims to disrupt the relationship between postcolonial literature and magic realism, by discussing the work of writers such as G. V. Desani, Aubrey Menen, Salman Rushdie, and Irwin Allan Sealy as one movement into the entirely subversive realm of satire. Indian fiction, and the fiction of other colonized cultures, can be re-construed through the lens of satire as openly critical of a broad spectrum of political and cultural issues. Employing the strengths of postcolonial theory and criticism, Postcolonial Satire expands upon the postcolonial works of these authors by analyzing them as satire, rather than magical realism with satirical elements.
Traditional World Music Influences in Contemporary Solo Piano Literature
"Everything But Bach, Beethoven and Brahms," comprises this multicultural repertoire guide for pianists, composers, music teachers and students, world music enthusiasts and scholars. It identifies pieces in the contemporary solo piano literature which show world music influences not traditionally associated with the standard repertoire of Western European art music. The resulting annotated bibliography therefore includes pieces which use or attempt to emulate non-Western scales, modes, folk tunes, rhythmic, percussive or harmonic devices and timbres. Axford highlights the music cultures of the Middle East and North Africa, Sub-Saharan Africa, India, the Far East, Indonesia, Oceania, ethnic North America, Latin America and Spain, and Eastern Europe, Russia, and Scandinavia. Separate bibliographies for each world music region show examples of contemporary solo piano pieces that demonstrate some of the traditional musical influences associated with the region.
Social Media
Social media is a multi-faceted tool that has been used by educators and/or their students in ways both beneficial and detrimental. Despite the ubiquitous nature of this tool, there is much research still needed on the multitude of ways that social media impacts education. This book presents research on the influences of social media on education, broadly construed. Specifically, the research included in this book is categorized into four broad areas, examining the educational influence of social media on youth and college students, professional development in content areas, higher education learning, and social justice and activism. Chapter authors emphasize the opportunities of social medi...
Ezra Pound and Poetic Influence
This collection of twenty essays investigates a series of different aspects of poetic influence in relation to the major modernist poet, Ezra Pound. The volume commences with five essays on matters to do with translation and poetic influence, which situate Ezra Pound as an important transitional figure between 19th-century and 20th-century translation strategies. The next five essays consider different influences on Pound’s poetry, and introduce the reader to new research in a variety of areas, including how specific Chinese cultural artefacts inform his poetry. The following five essays explore Pound’s influence on some of his major contemporaries, such as Eugenio Montale and Charles Ol...
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The Public and Their Platforms
Cutting across multiple disciplines, this book maps out a new role for the public sociologist in the post-COVID world. It envisions a new kind of public sociology that brings together "the digital" and the "physical" to create public spaces where critical scholarship and active civic engagement can meet in a mutually reinforcing way. --
