Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Creativity on Demand
Business consultants everywhere preach the benefits of innovation—and promise to help businesses reap them. A trendy industry, this type of consulting generates courses, workshops, books, and conferences that all claim to hold the secrets of success. But what promises does the notion of innovation entail? What is it about the ideology and practice of business innovation that has made these firms so successful at selling their services to everyone from small start-ups to Fortune 500 companies? And most important, what does business innovation actually mean for work and our economy today? In Creativity on Demand, cultural anthropologist Eitan Wilf seeks to answer these questions by returning...
Accelerating Energy Innovation
This title explores the way in which public and private policy have played in enabling and sustaining swift innovation in a variety of industries, from agriculture and the life sciences to information technology.
Accelerated Pavement Testing to Transport Infrastructure Innovation
This volume gathers the latest advances, innovations, and applications in the field of accelerated pavement testing (APT), presented at the 6th International Conference on Accelerated Pavement Testing, in Nantes, France, in April 2022. Discussing APT, which involves rapid testing of full-scale pavement constructions for structural deterioration, the book covers topics such as APT facilities, APT of asphalt concrete and sustainable/innovative materials, APT for airfield pavements, testing of maintenance and rehabilitation solutions, testing of smart and multi-functional pavements, data analysis and modeling, monitoring and non-destructive testing, and efficient means of calibrating/developing pavement design methods. Featuring peer-reviewed contributions by leading international researchers and engineers, the book is a timely and highly relevant resource for materials scientists and engineers interested in determining the performance of pavement structures during their service life (10+ years) in a few weeks or months.
Innovation Intelligence. Commoditization. Digitalization. Acceleration. Major Pressure on Innovation Drivers.
To innovate, companies must combine multiple and disparate areas of knowledge outside of their core businesses, and they must do it faster and faster. Accessing knowledge and talent has never been so easy and so difficult at the same time. It is easy, because new tools facilitate the task. It is difficult, because it requires finding the needle in the haystack. The problem is that the haystack is growing and the needle must be found more and more quickly. In this book, the authors provide an up-to-date overview of recent, disruptive trends that induce changes in the way large companies deal with innovation. Special attention is given to the impact of the digital wave. The book was written after approximately 40 interviews with the Chief Technology Officers and Chief Innovation Officers of large international companies such as Airbus Group, Danone, TOTAL, and Faurecia, among others.
Digital Marketing Excellence
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for r...
The Accelerating Transport Innovation Revolution
The Accelerating Transport Innovation Revolution: A Global, Case Study-based Assessment of Current Experience, Cross-sectorial Effects and Socioeconomic Transformations, offers a comprehensive view of current state-of-the-art and practices around the world to create innovation on a revolutionary scale and connect research to commercial exploitation of its results. It offers a fascinating new model of the innovation process based on theories of biological ecosystems, general systems theory and basins of attraction (represented through space-time graphs well known in mathematics). Furthermore, it considers - through a number of dedicated chapters - key issues and elements of innovation ecosyst...
Patentism Replacing Capitalism
Based on economic knowledge and logical reasoning, this book proposes a solution to economic recessions and offers a route for societal change to end capitalism. The author starts with a brief review of the history of economics, and then questions and rejects the trend of recent decades that has seen econometrics replace economic theory. By reviewing the different schools of economic thought and by examining the limitations of existing theories to business cycles and economic growth, the author forms a new theory to explain cyclic economic growth. According to this theory, economic recessions result from innovation scarcity, which in turn results from the flawed design of the patent system. The author suggests a new design for the patent system and envisions that the new design would bring about large economic and societal changes. Under this new patent system, the synergy of the patent and capital markets would ensure that economic recessions could be avoided and that the economy would grow at the highest speed.
Intellectual Property Offices and Sustainable innovation
Sustainable development, in its many manifestations, is of high and growing importance across the globe. Increasingly, governments are setting targets for sustainability improvements ranging from societal inclusiveness to carbon emission reductions; corporations are marketing their products and services by highlighting their ‘eco’ credentials; and consumers are basing buying decisions on sustainable criteria. As a United Nations (UN) agency, WIPO has an important role to play in the achievement of the UN’s sustainable development goals (SDGs). While the relationship between SDGs and WIPO’s activities may not be as clear-cut and obvious as, for example, those of the World Health Organ...
The Economics of Industrial Innovation
First Published in 1997. Routledge is an imprint of Taylor & Francis, an informa company.
