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International Marketing
Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors discuss five key factors that impact any international marketing venture – culture, language, political/legal systems, economic systems, and technological differences – in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. The book also covers sustainability and bottom-of-the-pyramid issues within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns. New to the second edition: Mor...
Global Marketing
This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets multinationals. Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment. Key features include: A full-colour text design with photos to help bring the content to life and enhance students′ lea...
Beat about the Bush
Filling the gap between basic mammal guides and extensive academic texts, this resource answers everyday questions about mammals in an understandable fashion that will appeal to tourists, bush enthusiasts, and field guides. Addressing everything from how an elephant's trunk works to why the blue whale is not a fish, this question-and-answer guide includes more than 700 color photographs and a detailed section on tracks and signs, making it a must-have for anyone wanting to know about the mammals of the bush region.
International Marketing (RLE International Business)
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.
International Perspectives of Marketing Theory
This four-volume major work brings together the key articles on marketing theory, with a distinctive focus on international developments in the field. In the past few years, the theoretical and conceptual basis of the discipline has been scrutinised and deepened via exposure to alternative ways of understanding marketing and consumer practice. This has occurred as a result of some truly exemplary research being conducted outside of marketing's traditional empirical context; the United States. This major work seeks to engage with this rather underexplored dimension of marketing theory, taking in literature which, for example, situates contemporary business marketing practices in a global context by comparing the systems in West Africa, Argentina, and the United States, while other contributions explore Chinese, Russian and West European practices. This comprehensive, global approach to the topic makes for an invaluable resource for scholars in the field worldwide. Volume One: Performing Marketing Volume Two: Managing Marketplace Relations Volume Three: The Boundaries of Marketing and Consumer Practice Volume Four: Transforming Marketing, Consumer and Society Dynamics
The Handbook of International Advertising Research
This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers
Battle of Britain The Movie
Released in 1969, the film Battle of Britain went on to become one of the most iconic war movies ever produced. The film drew many respected British actors to accept roles as key figures of the battle, including Sir Laurence Olivier as Hugh Dowding and Trevor Howard as Keith Park. It also starred Michael Caine, Christopher Plummer and Robert Shaw as squadron leaders. As well as its large all-star international cast, the film was notable for its spectacular flying sequences which were on a far grander scale than anything that had been seen on film before. At the time of its release, Battle of Britain was singled out for its efforts to portray the events of the summer of 1940 in great accuracy...
A Very Short, Fairly Interesting and Reasonably Cheap Book about International Business
Selected as an Outstanding Academic Title by Choice Magazine, January 2010 Conceived by Chris Grey and written to get you thinking, the “Very Short, Fairly Interesting and Reasonably Cheap” series offers an informal, conversational, accessible yet sophisticated and critical overview of what you find in conventional textbooks. In International Business, the authors challenge the principles of business in the context of trading blocs, protectionism, and restricted trade; the effects of international governing bodies like the WTO, the IMF and the World Bank; looking at this very big and interesting field with humour and insightfulness. Ideal for Undergraduate students in Business and Management, this text will also appeal to anyone interested in the fast-paced world of International Business.
Living a Royal Reality
Living a Royal Reality is not about living a fairytale life or pretending that life is perfect. The fact is, for many of us, our reality has truly been scarred by our life's experiences and choices. This book was written to empower and enlighten women that through the blood of Jesus Christ, we are Royalties (co-heirs with Christ, Daughters of the King, Chosen by God, Living by Grace). As Royalties, we have access and dominion over everything that JESUS CHRIST has dominion over, which includes our realities. These also include strongholds, fear, sickness, depression, brokenness, poverty, rape, abuse, abandonment etc. As women, these are only a few of the 'realities' we deal with daily. As Royalties, we have been given authority to live as more than conquerors, overcomers and true victors over these 'realities'. This book will enlighten and inspire you to: - Be the best you God has called you to be - Be confident in your true identity - Discover and know your worth - Live a purpose-driven life - Be set apart and adopt God's standards - Prepare for eternity
Business-to-Business Marketing
The Second Edition of this bestselling B2B marketing textbook offers the same accessible clarity of insight, combined with updated and engaging examples. Each chapter contains a detailed case study to further engage the reader with the topics examined. - Featuring updated case studies and a range of new examples. - Incorporating additional coverage of B2B branding and the B2B strategic marketing process, and issues of sustainability. - Extended coverage of Key Account Management - Online lecturer support including PowerPoint slides and key web links Drawing on their substantial experience of business-to-business marketing as practitioners, researchers and educators, the authors make this exc...
