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Digitalization in the Luxury Fashion Industry
The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over the next years. Exploring the effects of digitalization, this book aims to increase our understanding of the key drivers of internal growth and competitiveness in luxury fashion firms. With a focus on the development of new brand strategies brought about by digitalization, the author outlines the need for business models to be redesigned in order to make use of social media and satisfy Millennial consumers. Offering case studies on leading luxury fashion brands, this timely book evaluates new digital technologies and strategies including omnichannel marketing, 3D printing and smart textiles. A must-read for those researching digital marketing and branding, as well as luxury or fashion management, this book provides a much-needed and up-to-date analysis of a successful and digitally aware industry.
La filiera del vero
Vero? Falso? A volte è difficile dirlo. A volte, agli occhi del cliente, è impossibile. Quando a essere falsi sono, per esempio, interi negozi fisici e siti web o quando la vendita di prodotti contraffatti non avviene nei mercatini di strada ma in punti vendita apparentemente «legittimi». La contraffazione è problema antico ma sempre in crescita: l’emergere di supply chain globali e complesse, composte da una moltitudine di attori, spesso vulnerabili e difficili da controllare in modo adeguato, la disponibilità di tecnologie sempre più avanzate e l’aumento delle vendite su internet sono considerate le principali cause alla base della crescita del fenomeno. In una prospettiva di su...
Iolanda di Cipro
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Disco Sour
A politician addicted to dating apps embarks on an existential odyssey to save democracy from being swiped away. In the aftermath of a continental civil-war, nation-states have collapsed, the European UnionTM holds on, preventing anarchy. Bastian Balthazar Bux is a leading member of The Federation®, the European network of civil society and local governments. Bastian has just been unexpectedly dumped through an app, the BreakupShopTM service. Heavy hearted, he just wants to drink, get on with work and forget his romantic woes. However, he discovers that Nathan Ziggy Zukowsky is planning to sell Plebiscitum®, a dating-style app that is meant to replace elections with a simple swipe, at the same conference he is invited to attend in Chile. Haunted by the ghosts of his recent relationship, he finds himself without his all-important Morph® phone, just a few hours before embarking on his trip to try to save democracy. Will he make it to his conference on the other side of the world? Will he stop Zukowsky from selling his app? And will he ever find a way to deal with his breakup?
The Oxford Handbook of Luxury Business
This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.
Un cacciatore di suoni a Sant'Arsenio
Dal Mississippi allo Spazio siderale, passando per Sant’Arsenio, ci sono molte cose da raccontare e da dire: di un tempo, assai lontano, in cui un quotidiano costava venticinque Lire.
Renaissance Inquisitors
Based on extensive archival research, this study casts new light on the Inquisition in northern Italy during the Renaissance. It focuses on some representative inquisitors and their principal pursuits - the prosecution of heretics, Waldensians and Judaizers, and witch-hunting.
