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The Labyrinth of Sustainability
‘The Labyrinth of Sustainability’ offers the first comprehensive effort to analyze corporate sustainability systematically in the Latin American context—and to extract lessons for companies across the developing world. Featuring an introduction by the prizewinning author and Yale professor Daniel Esty, the book starts off with examining the “sustainability imperative”—the notion that businesses must work toward sustainability to be successful in today’s marketplace. The 12 chapters that follow present a collection of carefully developed and tightly framed case studies from companies across Latin America highlighting how they are addressing this imperative. Contributions from leading experts around the region bring a freshness and authenticity as well as a nuanced and grounded approach that make this volume a must-read for business leaders, government officials, non-governmental organization advocates, journalists and academics in Latin America and across the world.
Back to the Future: Using Marketing Basics to Provide Customer Value
This proceedings volume presents timely research and insights on the advancement of marketing’s basic premise—providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big data, with location-based marketing centered on mobile apps and the real-time tracking of consumer behavior, and with innovations and enhancements in communications utilizing the continually growing presence of social media. Featuring the full proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference held in Coronado Island, California, this volume provides ground-breaking re...
Introducción a la Ingeniería Industrial
La ingeniería industrial se considera una de las ingenierías más versátiles y completas. Con base en su preparación, el ingeniero industrial posee la habilidad para desarrollarse en las áreas de recursos humanos, compras, logística u ocupar alguna dirección administrativa o del estudio del trabajo, entre otras áreas. Esta es la razón principal por la que el estudiante de ingeniería industrial que inicia su carrera, adquiera un panorama amplio acerca de las diferentes asignaturas que forman parte de sus estudios profesionales. En esta nueva edición de Introducción a la ingeniería industrial, el lector ampliará sus horizontes en su preparación, ya que en el capítulo 13 se desarrolla magistralmente el novedoso tema de la ergonomía, lo que lo convierte en un texto único en su tipo. Por la diversidad de sus contenidos, cada capítulo fue desarrollado por un especialista con amplios conocimientos en el tema exponiéndolo de forma amena, clara y sencilla y empleando conceptos básicos necesarios para su formación.
The Labyrinth of Sustainability
‘The Labyrinth of Sustainability’ offers the first comprehensive effort to analyze corporate sustainability systematically in the Latin American context—and to extract lessons for companies across the developing world. Featuring an introduction by the prizewinning author and Yale professor Daniel Esty, the book starts off with examining the “sustainability imperative”—the notion that businesses must work toward sustainability to be successful in today’s marketplace. The 12 chapters that follow present a collection of carefully developed and tightly framed case studies from companies across Latin America highlighting how they are addressing this imperative. Contributions from leading experts around the region bring a freshness and authenticity as well as a nuanced and grounded approach that make this volume a must-read for business leaders, government officials, non-governmental organization advocates, journalists and academics in Latin America and across the world.
Investigación de operaciones
Por su contenido y características, este libro cubre la totalidad de los temas incluidos en los diversos planes y programas de la asignatura de Mecánica de Materiales de diferentes universidades e intitutos tecnológicos, lo que le permite al estudiante adquirir y desarrollar los prinipios básicos para fundamentar su aprendizaje, así como perfeccionar sus habilidades para desarrollar procesos de investigsación e integrar y aplicar los conocimientos adquiridos.
Spain, a Global History
From the late fifteenth to the nineteenth centuries, the Hispanic Monarchy was one of the largest and most diverse political communities known in history. At its apogee, it stretched from the Castilian plateau to the high peaks of the Andes; from the cosmopolitan cities of Seville, Naples, or Mexico City to Santa Fe and San Francisco; from Brussels to Buenos Aires and from Milan to Manila. During those centuries, Spain left its imprint across vast continents and distant oceans contributing in no minor way to the emergence of our globalised era. This was true not only in an economic sense-the Hispano-American silver peso transported across the Atlantic and the Pacific by the Spanish fleets wa...
Mexican Political Biographies, 1935-2009
"Teresa Lozano Long Institute of Latin American Studies."
Conversations with Durito
'We are all Zapatistas.' Subcomandante MarcosThis book began in 1994, when Zapatista Subcomandante Marcos replied to a 10-year-old girl from Mexico City who had sent him a drawing. The ensuing collection of related tales about the warrior-beetle, narrated by his pipe-smoking, black-ski-masked human squire is an extraordinary account for the general reader of current global political struggle.Marcos created a humorous fictitious character, Don Durito, a beetle with Quixotic fantasies which regards Marcos as his Sancho Panza. In this book, Marcos creates a new political genre, so-called "postdata": ironical commentaries which he affixes to his formal communiqués or declarations. In one of the...
State of the Arctic Marine Biodiversity Report
This is the first report of the Circumpolar Biodiversity Monitoring Program (CBMP) to summarize status and trends in biotic elements in the arctic marine environment. The effort has identified knowledge gaps in circumpolar biodiversity monitoring. CBMP is the cornerstone program of Conservation of Arctic Flora and Fauna (CAFF).
Return to Aztlan
Long before the Spanish colonizers established it in 1598, the “Kingdom of Nuevo México” had existed as an imaginary world—and not the one based on European medieval legend so often said to have driven the Spaniards’ ambitions in the New World. What the conquistadors sought in the 1500s, it seems, was what the native Mesoamerican Indians who took part in north-going conquest expeditions also sought: a return to the Aztecs’ mythic land of origin, Aztlan. Employing long-overlooked historical and anthropological evidence, Danna A. Levin Rojo reveals how ideas these natives held about their own past helped determine where Spanish explorers would go and what they would conquer in the n...
