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Too many working professionals still subscribe to the old Milton-Friedman logic that "businesses' sole purpose is to generate profit for shareholders." In this revolutionary book, authors John Wood and Amalia McGibbon show once and for all that cause is not the enemy of commercialism, but perhaps the new key to it. Based on over 100 interviews with entrepreneurs, executives and front-line staff, Wood and McGibbon provide a breath-taking tour of this new and inspiring world. You'll learn from mom-and-pop shops and corporate giants like Google and Goldman Sachs why corporate social responsibility is more than just a buzzword or publicity stunt, but instead represents the new competitive advantage. You'll learn how to: - win the war for talent - create a compelling bond with customers - motivate employees - reduce attrition - appease the regulators - and create a positive buzz on social media Purpose Incorporated is a "permission slip" to those businesspeople who want to have a positive impact on the world, but worry the corner office or cubicle isn't the place for it.
"John Wood: On the Edge of Clear Meaning, a comprehensive monograph on Wood's work, features an essay by David Levi Strauss, a biography and extensive bibliography compiled by William S. Johnson, and an assessment of Wood's important role as an educator for over thirty years by Ezra Shales."--BOOK JACKET.
Since they began collaborating in 1993. John Wood and Paul Harrison have accumulated a series of playful and beguiling video works which are distinguished as much by their droll sense of humour as their unerring economy of execution. Played out against a minimalist, monochrome backdrop, or within the sealed-off space of the monitor itself, each of the works involves the presence of one of the artists, either as the butt of an extended sight-gag or as the trigger for a spiralling, visually surprising conceit. This publication, which features an essay by Charles Esche, documents Wood and Harrison's work to date, including single-screen works and installations.
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