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Public Relations For Dummies
Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis
Effective Media Relations
Expert guidance from public relations professionals on how the media works and how to deal with press and broadcast journalists to ensure the best media coverage is achieved.
Public Relations for the New Europe
This book is essential for anyone interested in Public Relations in New Europe Whether you are working in PR, studying PR, a journalist dealing with PR, or just interested in this fascinating and fast growing market, this book offers readers a vital insight into how PR works.
Rethinking Public Relations
PR is a £2.3 billion UK industry with up to 50,000 jobs, a poor reputation and yet a pervasive influence on politics and markets. Historically, it has been mostly weak propaganda and market boosterism, yet it escapes sustained academic scrutiny. This topical book analyzes all aspects of public relations, challenging accepted views and examining the industry’s position as a whole. The author argues that PR needs reform because it will not go away, and because it continues to grow. Incorporating the latest facts and figures, this analysis for advanced students of business and PR provides a fresh approach to a significant contemporary subject.
The New PR
Everyone's heard of public relations, but what exactly is it? Even among PR professionals, there's no real consensus. New technologies, new media, and new corporate thinking have caused even more confusion. The New PR: An Insider's Guide to Changing the Face of Public Relations explores the changing face of public relations, with its dramatic shift away from the hoary concept of media relations into sophisticated marketing strategies. Phil Hall draws on his experience as the head of one of New York's savviest PR agencies to offer a no-holds-barred examination of what works, what doesn't, and why -- with the goal of helping readers secure high-impact results. Dispensing with the myth of traditional media, Hall shows why virtual and experiential marketing are today's most effective messengers. Refreshingly free of dull theory and convoluted language, this entertaining, eminently useful handbook shows readers how PR really works and how to get the most bang for their PR buck.
Non-Obvious Guide to PR and Communication
A candid, engaging, and refreshingly straightforward guide to deconstructing and effectively implementing public relations for companies of any size. More than a century after it entered the business lexicon, the brand -and market -building potential of PR is still barely tapped into. Why? Because if business leaders don't understand, at a fundamental level, how PR contributes to the bottom line, they're unlikely to invest in it. In this guide, award-winning PR strategist and teacher ShonaliBurke sets the record straight about the power of PR, showing you how -when done right -it is by far the most effective way to build trust with your audiences and, as a result, transform your brand's position, thought leadership, and market share.
The PR Buzz Factor
Good public relations can make a business - eBay's founders boasted that they spent no money on advertising apart from PR for two years. Top-notch PR can attract capital, partners and employees, as well as lots of customers. Sadly, few small businesses project themselves as well as their larger counterparts, but with a well-planned PR strategy they could do just that!Good PR for a small business can be its most effective promotional activity, while also being the least expensive. A company that is "in the news" is more visible and more interesting. Good publicity can attract capital, partners and employees as well as potential customers. It can position a business as "the expert", "thought l...
#FuturePRoof: Edition Two
The go-to guide for managers of agencies and communications teams wishing to demonstrate the value of public relations as a management discipline. A crowdsourced series of 39 essays on issues facing the public relations industry today, with more than 40 contributors from around the world. The first ten chapters are:1. Commanding the respect of the business community & the pitch to employers by Francis Ingham 2. Strong together: Working towards a community of theory and practice in public relations by Stephen Waddington 3. What Brexit taught us about the opportunity for PR by Rob Brown 4. Economics, social dialogue & public relations by Ezri Carlebach 5. Serving the membership: Is it time for the CIPR & PRCA to merge? By Richard Houghton 6. Maximising the true value of meaningful conversations to drive improvement by Matthew Hopkins 7. From purpose to performance: A radical approach to stakeholder engagement by Sean Trainor 8. Charting the course or just keeping you afloat: Is human resources taking your business when it needs to go? By Elizabeth Baines 9. Social mobility in PR: A career open to all by Sarah Stimson 10. Stitching together good corporate behaviour by Karan Chadda
The Public Relations Handbook
By tracing the history and development of public relations and using examples of strategies and campaigns as well as interviews, this book provides a comprehensive and detailed study of the theories and practices of public relations.
