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Needs-Based Market Segmentation Strategies
Wouldn’t it be great if you had a tool for accurately predicting businesses’ future successes or failures and winners or losers based on something other than historical facts and figures about those businesses? . . . Written by a leading business school professor, this book presents business executives, investors, students, educators, and others with that tool! “Market Segmentation” is the division of businesses’ potential customers into groups based on a wide range of characteristics, including demographics, income and education levels, interests, and more. And “Needs-Based Market Segmentation,” as presented in this book, is an innovative form of market segmentation that allow...
The Ash Warriors
In November 1991 the American flag was lowered for the last time at Clark Air Base in the Philippines. This act brought to an end American military presence in the Philippines that extended back over 90 years. It also represented the final act in a drama that began with the initial rumblings in April of that year of the Mount inatubo volcano, located about nine miles to the east of Clark. This book tells the remarkable story of the men and women of the Clark community and their ordeal in planning for and carrying out their evacuation from Clark in face of the impending volcanic activity. It documents the actions of those who remained on the base during the series of Mount Pinatubo' s eruptions, and the packing out of the base during the subsequent months. This is the story of the Ash Warriors, those Air Force men and women who carried out their mission in the face of an incredible series of natural disasters, including volcanic eruption, flood, typhoons, and earthquakes, all of which plagued Clark and the surrounding areas during June and July 1991.
Congressional Record
None
Foreign Service List
Includes field staffs of Foreign Service, U.S. missions to international organizations, Agency for International Development, ACTION, U.S. Information Agency, Peace Corps, Foreign Agricultural Service, and Department of Army, Navy and Air Force
Air Force Register
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