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"Learn how to have great conversations through your site or app. Meet your business goals while satisfying your site visitors' needs. Learn how to create useful and usable content from the master - Ginny Redish. Ginny's easy-to-read style will teach you how to plan, organize, write, design, and test your content"--
Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media make this once again the only book you need to own to optimize your writing for the web. - New material on content strategy, search engine optimization, and social media - Lots of new and updated examples - More emphasis on new hardware like tablets, iPads, and iPhones
Helps you design a great user interface by focusing on the most important step in the process - the first one. You learn to go out and observe your users at work, whether they are employees of your company or people in customer organisations. You learn to find out what your users really need, not by asking them what they want, but by going through a process of understanding what they are trying to accomplish. The authors take you through a step-by-step process to conduct a user and task analysis. You learn: How interface designers use user and task analysis to build successful interfaces; Why knowledge of users, their tasks, and their environments is critical to successful design; How to prepare and set up your site visits; How to select and train your user and task analysis team; What observations to make, questions to ask, and questions to avoid; How to record and report what you have learned to your development team members; How to turn the information you've gathered into design ideas; How to create paper prototypes of your interface design; and How to conduct usability tests with your prototypes to find out if you're on the right track.
In this volume, the authors begin by defining usability, advocating and explaining the methods of usability engineering and reviewing many techniques for assessing and assuring usability throughout the development process. They then follow all the steps in planning and conducting a usability test, analyzing data, and using the results to improve both products and processes. This book is simply written and filled with examples from many types of products and tests. It discusses the full range of testing options from quick studies with a few subjects to more formal tests with carefully designed controls. The authors discuss the place of usability laboratories in testing as well as the skills needed to conduct a test. Included are forms to use or modify to conduct a usability test, as well as layouts of existing labs that will help the reader build his or her own.
The leading text in technical writing since 1968, Reporting Technical Information covers basic strategies of composing, techniques of presentation, and document design. It also provides detailed analyses of document applications, including oral presentation, and features a complete handbook of grammar and usage. Appendices supply lists of technical reference books and guides along with a complete bibliography. This ninth edition of Reporting Technical Information places greater emphasis than any previous edition on international communication and the implications of global and multicultural correspondence. Documentation instructions include MLA style, Chicago Style, and APA style; a style gu...
Forms that Work: Designing Web Forms for Usability clearly explains exactly how to design great forms for the web. The book provides proven and practical advice that will help you avoid pitfalls, and produce forms that are aesthetically pleasing, efficient and cost-effective. It features invaluable design methods, tips, and tricks to help ensure accurate data and satisfied customers. It includes dozens of examples - from nitty-gritty details (label alignment, mandatory fields) to visual designs (creating good grids, use of color). This book isn't just about colons and choosing the right widgets. It's about the whole process of making good forms, which has a lot more to do with making sure yo...
Minimalism is an action- and task-oriented approach to instruction and documentation that emphasizes the importance of realistic activities and experiences for effective learning and information seeking. Since 1990, when the approach was defined in John Carroll's The Nurnberg Funnel, much work has been done to apply, refine, and broaden the minimalist approach to technical communication. This volume presents fourteen major contributions to the current theory and practice of minimalism.Contributors evaluate the development of minimalism up to now, analyze the acceptance of minimalism by the mainstream technical communications community, report on specific innovations and investigations, and discuss future challenges and directions. The book also includes an appendix containing a bibliography of published research and development work on minimalism since 1990. Contributors Tricia Anson, R. John Brockmann, John M. Carroll, Steve Draper, David K. Farkas, JoAnn T. Hackos, Robert R. Johnson, Greg Kearsley, Barbara Mirel, Janice (Ginny) Redish, Stephanie Rosenbaum, Karl L. Smart, Hans van der Meij. Published in association with the Society for Technical Communication.
The vital story of how women designers and researchers pioneered the field of interaction and user experience design for software and digital interfaces. Framed against the backdrop of contemporary waves of feminism and the history of computing design, In through the Side Door foregrounds the stories of the women working in the field of computing and the emergent discipline of interaction design as the graphical user interface was developed. Erin Malone begins with a handful of pioneers who brought to the field various methods from a variety of backgrounds including design, technical communication, social psychology, ethnography, information science, and mechanical engineering. Moving into t...
The field of technical communication is rapidly expanding in both the academic world and the private sector, yet a problematic divide remains between theory and practice. Here Stuart A. Selber and Johndan Johnson-Eilola, both respected scholars and teachers of technical communication, effectively bridge that gap. Solving Problems in Technical Communication collects the latest research and theory in the field and applies it to real-world problems faced by practitioners—problems involving ethics, intercultural communication, new media, and other areas that determine the boundaries of the discipline. The book is structured in four parts, offering an overview of the field, situating it historically and culturally, reviewing various theoretical approaches to technical communication, and examining how the field can be advanced by drawing on diverse perspectives. Timely, informed, and practical, Solving Problems in Technical Communication will be an essential tool for undergraduates and graduate students as they begin the transition from classroom to career.
The definitive, behind-the-scenes guide to mastering information design Finally, in one usable format, here's your single-volume resource for designing clear projects that really work for your audience. The Practical Guide to Information Design provides all the tools, resources, and best practices that designers need to create highly successful print and digital information design projects. A brilliant combination of practice and theory, this highly visual book covers the principles of design, perception, and usability, complete with step-by-step examples that feature the work of today's leading professionals. Comprehensively illustrated with hundreds of valuable graphs, maps, tables, line drawings, and photos, The Practical Guide to Information Design features: * Complete descriptions and comparisons of various formats * A range of helpful exercises to reinforce covered material * Handy summary boxes, bulleted lists, captions, and examples * A wealth of useful resources for professionals and students