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Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS
Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics, such as marketing institutional development, marketing orientation, and foreign direct investment to help you gain a better understanding of the current and future roles of marketing in transition economies.
Strategic Management in Central and Eastern Europe
This informative book explores several business topics that are directly related to transition economies with a focus on issues relating to macroeconomics and the cultural environment of international business. Written for international business professionals, Strategic Management in Central and Eastern Europe examines finance, strategies, human resources, entrepreneurship, marketing, and how business ethics differ between nations. Containing thorough and extensive research, this valuable book will help you understand transition economies, conduct better business with them, and assist these countries in establishing profitable businesses.
Manhood and the Making of the Military
When Finland gained its independence from Russia in 1917, the country had not had a military for almost two decades. The ensuing creation of a new national conscript army aroused intense but conflicting emotions among the Finns. This book examines how a modern conscript army, born out of a civil war, had to struggle through social, cultural and political minefields to find popular acceptance. Exploring the ways that images of manhood were used in the controversies, it reveals the conflicts surrounding compulsory military service in a democratic society and the compromises made as the new nation had to develop the will and skill to defend itself. Through the lens of masculinity, another pictu...
Marketing in Central and Eastern Europe
Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurring in the countries’marketing environment, the lucrative market opportunities created by the changes, and the inscrutable marketing practice followed by local and international companies. Marketing in Central and Eastern Europe helps you understand the changes taking place in these valuable and challenging markets and introduces you to the emerging opportunities and effective marketing strategies to be employed in the region. Researchers specializing in CEE business; managers of international companies operating in or contemplating...
Expansion or Exodus
Evaluate the impact of Russia’s global business expansion Since the collapse of the former Soviet Union, tremendous changes have taken place in the Russian Federation’s trade relationship with other countriesespecially with former allies. Expansion or Exodus examines how and why Russian corporations invest outside the country and why most of that money remains abroad as the growth and performance of these companies increases at an accelerated rate. As the Federation moves closer to joining the World Trade Organization, this timely book provides a global view of Russia’s outward expansion, exploring the operations of Russian firms in old, new, and forthcoming European Union member state...
Enterprise Restructuring and Foreign Investment in the Transforming East
Enterprise Restructuring and Foreign Investment in the Transforming East: The Impact of Privatization explores the dynamic interrelationships between enterprise restructuring and foreign investment in transition economies of postcommunist countries, especially those of Central and Eastern Europe (CEE). This important book offers investors and international businesses a continuum from theory to praxis as it discusses theoretical and methodological issues and empirical and practical implications of economic relationships to show how these interrelationships manifest themselves in prevailing trends, policy tradeoffs, and business strategies. Contending that the transformation to a state-owned e...
Market Entry and Operational Decision Making in East-West Business Relationships
Understand the dynamics of East-West relationships in business to make better decisions The Eastern expansion of the European Union has increased interest in this geographic region. Market Entry and Operational Decision Making in East-West Business Relationships presents 10 case studies that focus on firms in Central and Eastern Europe and the strategies used for success. Academics, researchers, and practitioners examine a variety of topics, including entry and marketing strategies of Western multinational companies, choices of locations for foreign direct investments, first mover advantages, entry behavior of retailing companies, dynamics in subsidiary operations, industry clusters, decisio...
The Multinational Enterprise and Legal Control
This long-awaited new book from Cynthia Day Wallace picks up the thread of her best-selling Legal Control of the Multinational Enterprise: National Regulatory Techniques and the Prospects for International Controls. In the present work she applies herself to legal and pragmatic aspects of control surrounding MNE operations. The primary focus is on legal and administrative techniques and measures practised by host states to control – transparently or less so – foreign MNE activity within their territories, or even extraterritorially when effects are felt within national boundaries. The primary geographic focus is the six most investment-intensive industrialized states (namely,Canada, France, Germany, Japan, the United States and the United Kingdom). At the same time an important message of the present study is precisely the implication for the developing countries as well as for the emerging market economies of central and eastern Europe - and even Asian nations besides Japan, because it is the sharing of this very ‘experience of years’ that can best serve to facilitate a fuller participation on the part of the up-and-coming economies in the same global market place.
Foreign Direct Investment in Central and Eastern Europe
This title was first published in 2003. Covering a diverse range of countries such as Bulgaria, the Czech Republic, Hungary, Poland, Slovakia, Slovenia and Russia, as well as referring to the characteristics of the region as a whole, this book examines the inflow and outflow of foreign direct investment from both home and host company and country perspectives. By analyzing foreign direct investment in terms of process, content and context, the book provides a holist approach towards direct foreign investment in the transitional context of Central and Eastern Europe, embracing both macro- and micro-economic perspectives of the process.
Finland's Holocaust
Finland's Holocaust considers antisemitism and the figure of the Holocaust in today's Finland. Taking up a range of issues - from cultural history, folklore, and sports, to the interpretation of military and national history - this collection examines how the writing of history has engaged and evaded the figure of the Holocaust.
