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Martketing
Secrets, lessons and insights from the frontline of world-class branding and marketing.This book exposes the marketing secrets and lessons learnt from one of the world's most exciting global brands - Coca Cola - and how you can apply them to your own brand. It explores the core beliefs and principles that were needed to evolve one of the most powerful marketing machines on the planet that worked successfully across cultures and fast-changing environments. The author was part of a team of outstanding individuals and agencies that generated better, faster and more effective marketing on an unprecedented level. Through a combination of research, theory and real-life experience, Lamelas explains why and how marketing works, and offers a proven framework to help you master your own marketing strategy. The author is highly respected in the business world and an excellent self-promoter both on and offline.
Biology of European Sea Bass
Biology of European Seabass presents up-to-date reviews on key topics of seabass biology, written by leading scientific experts with extensive knowledge of seabass as well as their respective field of expertise. The book covers the biology and ecology of the different sea basses and the latest findings in molecular biology, physiology, and behavior of this species. Ranging from larval development to nutrition to pathology and immune system, the chapters cover a broad spectrum. The final chapter deals with novel tools such as transcriptomics, proteomics, and metabolomics. The social and commercial impact (fisheries and aquaculture) of seabass is also assessed.
The Biology of Sole
This book reviews up-to-date knowledge on the biology of sole (Solea senegalensis and S. solea). These flatfish species are increasingly important in Europe both from the ecological and production point of view. This book is divided into two sections: A. general fisheries, aquaculture and engineering overviews; B. physiological, developmental, rhythmic, welfare and genetic aspects which will be of immense interest for the aquaculture industry. Experts, from both academia and research institutes, provide their expertise on sole biology.
Soldiers of Salamis
The International Bestseller of the Spanish Civil War - Winner of the Independent Foreign Fiction Prize In the final moments of the Spanish Civil War, fifty prominent Nationalist prisoners are executed by firing squad. Among them is the writer and fascist Rafael Sanchez Mazas. As the guns fire, he escapes into the forest, and can hear a search party and their dogs hunting him down. The branches move and he finds himself looking into the eyes of a militiaman, and faces death for the second time that day. But the unknown soldier simply turns and walks away. Sanchez Mazas becomes a national hero and the soldier disappears into history. As Cercas sifts the evidence to establish what happened, he realises that the true hero may not be Sanchez Mazas at all, but the soldier who chose not to shoot him. Who was he? Why did he spare him? And might he still be alive? Translated from the Spanish by Anne McLean
Fashion, Faith, and Fantasy in the New Physics of the Universe
Nobel Prize–winning physicist Roger Penrose questions some of the most fashionable ideas in physics today, including string theory What can fashionable ideas, blind faith, or pure fantasy possibly have to do with the scientific quest to understand the universe? Surely, theoretical physicists are immune to mere trends, dogmatic beliefs, or flights of fancy? In fact, acclaimed physicist and bestselling author Roger Penrose argues that researchers working at the extreme frontiers of physics are just as susceptible to these forces as anyone else. In this provocative book, he argues that fashion, faith, and fantasy, while sometimes productive and even essential in physics, may be leading today'...
Neo-Aristotelian Perspectives on Formal Causation
This is the first volume of essays devoted to Aristotelian formal causation and its relevance for contemporary metaphysics and philosophy of science. The essays trace the historical development of formal causation and demonstrate its relevance for contemporary issues, such as causation, explanation, laws of nature, functions, essence, modality, and metaphysical grounding. The introduction to the volume covers the history of theories of formal causation and points out why we need a theory of formal causation in contemporary philosophy. Part I is concerned with scholastic approaches to formal causation, while Part II presents four contemporary approaches to formal causation. The three chapters...
Handbook of Research on Perception-Driven Approaches to Urban Assessment and Design
The creation of metropolitan areas is influenced by a wide array of factors, both practical and ecological. They can also be influenced by immaterial characteristics of a given area. The Handbook of Research on Perception-Driven Approaches to Urban Assessment and Design is a scholarly resource that assesses metropolitan development and its relation to the ecological and sustainability issues these areas face. Featuring coverage on a wide range of topics such as user-centered urban planning, perception of urban landscapes, and thermal comfort in urban contexts, this publication is geared toward professionals, practitioners, researchers, and students seeking relevant research on the effective planning of metropolitan areas and their relation to the ecological and sustainability issues that face such areas.
Look In My Mirror
A father tells his daughter how he feels about her.
Traffic Anomaly Detection
Traffic Anomaly Detection presents an overview of traffic anomaly detection analysis, allowing you to monitor security aspects of multimedia services. The author's approach is based on the analysis of time aggregation adjacent periods of the traffic. As traffic varies throughout the day, it is essential to consider the concrete traffic period in which the anomaly occurs. This book presents the algorithms proposed specifically for this analysis and an empirical comparative analysis of those methods and settle a new information theory based technique, named "typical day analysis". - A new information-theory based technique for traffic anomaly detection (typical day analysis) - Introductory chapters to anomaly detection methods including control charts, tests of goodness-of-fit Mutual Information - Contains comparative analysis of traffic anomaly detection methods
Biology and Aquaculture of Tilapia
This book reviews up-to-date knowledge on the biology and aquaculture of tilapia, with special focus on the Nile tilapia (Oreochromis niloticus). Tilapia are a group of fish species that have become one of the most cultured worldwide, currently having a big economic impact on both developed and developing countries. The first 12 chapters of the present book cover different aspects of tilapia biology such as genetics, nutrition, osmoregulation, pathology, reproduction and development. Each chapter includes both basic knowledge and its application to tilapia culture. The last 3 chapters are devoted to cutting-edge techniques for the industry of tilapia aquaculture. Experts from both academia and research institutes provide their expertise on the present book.
