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Martketing
Secrets, lessons and insights from the frontline of world-class branding and marketing.This book exposes the marketing secrets and lessons learnt from one of the world's most exciting global brands - Coca Cola - and how you can apply them to your own brand. It explores the core beliefs and principles that were needed to evolve one of the most powerful marketing machines on the planet that worked successfully across cultures and fast-changing environments. The author was part of a team of outstanding individuals and agencies that generated better, faster and more effective marketing on an unprecedented level. Through a combination of research, theory and real-life experience, Lamelas explains why and how marketing works, and offers a proven framework to help you master your own marketing strategy. The author is highly respected in the business world and an excellent self-promoter both on and offline.
Blood Border
Officer Steven Patterson is on the mission of his life. He leads his highly trained Special Assignments Unit of the Phoenix Police Department up against the most feared radical Islamist terrorist group known to the West. He and his partner, David Rourke, discover a terrorist plot against the United States. With the help of Officer Steven Patterson’s contacts, they race against time and politics to stop the deadly terrorist attack. Along the way they discover the terrorist plot is worse than they ever imagined, worse than 9/11. Follow Officer Steven Patterson as he puts the pieces of a criminal investigation together, an investigation that involves a dangerous and toxic relationship between deadly Mexican Drug Cartels and radical Islamic Middle Eastern terrorist organizations. Join him on a journey of heroism, courage, and faith, a journey to save the innocent and to do whatever it takes to defeat the enemy and protect his beloved country, the United States, even if it means crossing the lines of the law and morality.
Biology of European Sea Bass
Biology of European Seabass presents up-to-date reviews on key topics of seabass biology, written by leading scientific experts with extensive knowledge of seabass as well as their respective field of expertise. The book covers the biology and ecology of the different sea basses and the latest findings in molecular biology, physiology, and beh
Manuel de civilisation américaine
Cet ouvrage s'adresse en particulier aux étudiants d'anglais de premier cycle universitaire. Il aborde tour à tour l'histoire des institutions américaines, la diversité et le conformisme de la société et le rôle des États-Unis dans le monde. Les sujets traités concernent les phénomènes actuels, mais sont toujours replacés dans une perspective historique hors de laquelle leur compréhension resterait incomplète. Chaque chapitre se compose d'un exposé en anglais sur le thème abordé, de tableaux et de graphiques (factfiles) pour faciliter la mémorisation des dates-clés, des faits ou des chiffres importants, et d'une sélection de textes fondamentaux, variés et suivis de questions. Cet ouvrage de référence sera un guide précieux pour connaître l'histoire américaine et comprendre les États-Unis d'aujourd'hui. Il complète le Manuel de civilisation britannique et l'Anthologie de civilisation britannique déjà parus. Cette édition a été entièrement actualisée en fonction des évolutions les plus récentes, et en particulier depuis le 11 septembre 2001
GYPWORLD: A Global initiative to understand gypsum ecosystem ecology
Gypsum is a type of habitat widely spread throughout the world, especially in arid climates (Somalia, Australia, Middle East, USA, circum-Mediterranean region, etc.). The vegetation present on this type of habitat has long attracted the attention of specialists in the study of flora adapted to special substrates, since gypsum represents an important barrier to the growth of most plants. These ecosystems are little known in comparison to other habitats present on special substrates, even though representing natural laboratories of evolution and ecology. In this context, the Gypworld project has been developed, as a global initiative to understand the ecology of gypsum ecosystems, comes under the European Horizon 2020 research program, and which brings together researchers specialists in the study of gypsum ecosystems, from five continents. Under the umbrella of this project, different scientific meetings have been taking place, being the one held in Almeria, the third of the four that will take place, with the name of 3rd Gypworld Workshop. Thus, this monograph presents the most recent advances in the research of these special ecosystems.
Renaissance Papers 2016
Annual volume of the best essays submitted to the Southeastern Renaissance Conference, this year with an emphasis on Shakespeare, reading practices, and the visual arts. Renaissance Papers collects the best scholarly essays submitted each year to the Southeastern Renaissance Conference. The 2016 volume features essays from the conference held at Wake Forest University, as well as essays submitted directly to the journal. The first essay looks at early modern reading practices in the Durham Folio and the prayer book of Lady Jane Grey. The interest in reading practices resurfaces in the next essay on the importance ofreading in the artistic life of Velasquez. The majority of the contributions ...
Mathematical and Computational Analysis of Natural Language
In the last decade, computational linguistics has produced a revival of the interest in the mathematical study of the various levels of human language. This volume contains a selection of recent research papers approaching mathematical and computational topics in natural languages, with a special attention being paid to syntax and semantics. According with their main focus, the papers are distributed into four parts: Syntax, Semantics, Natural language processing and Varia, which cover a vast range of problems. The book may be of interest to all those who intend to know which kind of mathematics is used when giving account of natural language, as well as to people working on computational issues involving human-machine interaction.
Mechanisms, Symbols, and Models Underlying Cognition
The two-volume set LNCS 3561 and LNCS 3562 constitute the refereed proceedings of the First International Work-Conference on the Interplay between Natural and Artificial Computation, IWINAC 2005, held in Las Palmas, Canary Islands, Spain in June 2005. The 118 revised papers presented are thematically divided into two volumes; the first includes all the contributions mainly related with the methodological, conceptual, formal, and experimental developments in the fields of Neurophysiology and cognitive science. The second volume collects the papers related with bioinspired programming strategies and all the contributions related with the computational solutions to engineering problems in different application domains.
Advances in Computational Intelligence
This two-volume set LNCS 7902 and 7903 constitutes the refereed proceedings of the 12th International Work-Conference on Artificial Neural Networks, IWANN 2013, held in Puerto de la Cruz, Tenerife, Spain, in June 2013. The 116 revised papers were carefully reviewed and selected from numerous submissions for presentation in two volumes. The papers explore sections on mathematical and theoretical methods in computational intelligence, neurocomputational formulations, learning and adaptation emulation of cognitive functions, bio-inspired systems and neuro-engineering, advanced topics in computational intelligence and applications.
