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The Wines of Burgundy
Ten years after the publication of the highly acclaimed, award-winning Côte D'Or: A Celebration of the Great Wines of Burgundy, the "Bible of Burgundy," Clive Coates now offers this thoroughly revised and updated sequel. This long-awaited work details all the major vintages from 2006 back to 1959 and includes thousands of recent tasting notes of the top wines. All-new chapters on Chablis and Côte Chalonnaise replace the previous volume's domaine profiles. Coates, a Master of Wine who has spent much of the last thirty years in Burgundy, considers it to be the most exciting, complex, and intractable wine region in the world, and the one most likely to yield fine wines of elegance and finesse. This book is an indispensable guide for amateur and professional alike by one of the world's leading wine experts, writing with his habitual expertise, lucidity, and unequaled firsthand knowledge.
The Wines of Burgundy
Ten years after the publication of the highly acclaimed, award-winning Côte D'Or: A Celebration of the Great Wines of Burgundy, the "Bible of Burgundy," Clive Coates now offers this thoroughly revised and updated sequel. This long-awaited work details all the major vintages from 2006 back to 1959 and includes thousands of recent tasting notes of the top wines. All-new chapters on Chablis and Côte Chalonnaise replace the previous volume's domaine profiles. Coates, a Master of Wine who has spent much of the last thirty years in Burgundy, considers it to be the most exciting, complex, and intractable wine region in the world, and the one most likely to yield fine wines of elegance and finesse. This book is an indispensable guide for amateur and professional alike by one of the world's leading wine experts, writing with his habitual expertise, lucidity, and unequaled firsthand knowledge.
Marketing Across Cultures
Marketing Across Cultures offers a different approach to global marketing, based on the recognition of diversity in world markets and on local consumer knowledge and marketing practices. The text adopts a cultural approach to international marketing, which has two main dimensions: A * A cross-cultural approach compares national marketing systems and local commercial customs in various countries. A * An intercultural approach, which is centred on the study of interaction between business people from different cultures. The book is invaluable for senior undergraduate students who have studied a marketing management course and Postgraduate students (MBA in particular) for an international marketing course. For those who wish to improve their cultural awareness, this is essential reading.
Encyclopedia of French Film Directors
Cinema has been long associated with France, dating back to 1895, when Louis and Auguste Lumi_re screened their works, the first public viewing of films anywhere. Early silent pioneers Georges MZli_s, Alice Guy BlachZ and others followed in the footsteps of the Lumi_re brothers and the tradition of important filmmaking continued throughout the 20th century and beyond. In Encyclopedia of French Film Directors, Philippe Rège identifies every French director who has made at least one feature film since 1895. From undisputed masters to obscure one-timers, nearly 3,000 directors are cited here, including at least 200 filmmakers not mentioned in similar books published in France. Each director's ...
International Marketing
This cultural approach to international marketing is aimed at students on undergraduate and postgraduate courses in business studies; MBA students studying an international marketing option; and management trainees and practising managers who wish to develop their intercultural skills. techniques in a global framework and offers guidelines for standardizing product and product policy - all within the framework of developing cultural awareness. Presented in four parts, the book discusses: the cultural dimensions of international marketing and defines the cultural variable to delineate the components of culture and to emphasize its dynamic nature; the globalization of markets and its general impact on international marketing strategies, with emphasis on issues relevant to product policies (brand names for international markets, adaption/standardization methods); marketing decisions such as pricing, distribution and communication; international marketing negotiation with discussion on the effects of bribing and business ethics in international marketing. The geographical focus of the book is Europe, but examples also relate to Japan, the US, Africa, Asia and Latin America.
