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Small Business
  • Language: en
  • Pages: 466

Small Business

Small Business: Creating Value Through Entrepreneurship offers a balanced approach to the core concepts of starting, managing, and working in a small business. An ideal textbook for undergraduate courses in small business management and entrepreneurship, the book offers a student-friendly pedagogical framework that blends foundational research on small business with the real-world practice of business ownership. Relevant examples are provided throughout the text, bringing key concepts to life while providing a realistic view of what it takes to create a successful and sustainable small business. Organized into five streamlined sections—a small business overview, paths to small business ownership, financial and legal issues, ways to grow a small business, and discussion of the “Entrepreneur’s Dilemma”—the text offers a diverse range of relatable examples drawn from both actual businesses and from depictions of entrepreneurship in popular media. Each clear and accessible chapter features discussion questions, mini-case studies, further reading lists, and color visual displays designed to enhance the learning experience and strengthen student engagement and comprehension.

Power to the Startup People: How To Grow Your Startup Career When You’re Not The Founder
  • Language: en
  • Pages: 142

Power to the Startup People: How To Grow Your Startup Career When You’re Not The Founder

I’m lounging in the living room of a vacation home located in the high country of Colorado with a handful of close friends from Boulder. We each work for startups of various sizes and maturity. We’ve rented the home for the weekend to relax in the nearby hot springs and hike local mountain trails, as well as set aside time from our harried schedules to discuss our hopes, dreams—and startup careers. As the sun sets and the dry mountain air cools, we bundle up with blankets and take turns sharing life updates, which, especially this particular weekend, offer a snapshot into the variety and complexity of startup life.

The Social Architecture of French Cinema, 1929-1939
  • Language: en
  • Pages: 255

The Social Architecture of French Cinema, 1929-1939

This volume provides a vital new reading of documentary and realist fiction film of the French 1930s that focuses on how these genres interlock their representations of urban spaces and places.

The Design of Books
  • Language: en
  • Pages: 257

The Design of Books

"Of all the aspects of making a book, design is perhaps the most mysterious. Authors and readers surely realize that covers are designed objects that, like it or not, books are commonly judged by. But a book's interior is also the product of a designer's careful attention to such matters as where the page numbers go or how wide the margins are. Even publishing professionals-editors, agents, marketing staff-often have only the vaguest idea of how designers use type, color, space, and other elements to turn manuscripts into visually distinctive and compelling books. This is the first book that explains what designers do for the benefit of all the "word people" involved in making (and enjoying)...

The Best American Food Writing 2021
  • Language: en
  • Pages: 243

The Best American Food Writing 2021

The year's top food writing, from writers who celebrate the many innovative, comforting, mouthwatering, and culturally rich culinary offerings of our country. Edited by Silvia Killingsworth and renowned chef and author Gabrielle Hamilton. "A year that stopped our food world in its tracks," writes Gabrielle Hamilton in her introduction, reflecting on 2020. The stories in this edition of Best American Food Writing create a stunning portrait of a year that shook the food industry, reminding us of how important restaurants, grocery stores, shelters, and those who work in them are in our lives. From the Sikhs who fed thousands during the pandemic, to the writer who was quarantined with her Michelin-starred chef boyfriend, to the restaurants that served $200-per-person tasting menus to the wealthy as the death toll soared, this superb collection captures the underexposed ills of the industry and the unending power of food to unite us, especially when we need it most. THE BEST AMERICAN FOOD WRITING 2021 INCLUDES - BILL BUFORD - RUBY TANDOH - PRIYA KRISHNA - LIZA MONROY - NAVNEET ALANG - KELSEY MILLER HELEN ROSNER - LIGAYA MISHAN and others

Creating a Customer Experience-Centric Startup
  • Language: en
  • Pages: 163

Creating a Customer Experience-Centric Startup

This book explains how startups and brands in general can achieve a high level of customer experience (CX) in today's dynamic and competitive times. A well-structured and easy to apply customer experience framework defines customer experience as the start and end point of all business activities. The framework steps and tools (such as NPS, Empathy Map, Customer Journey, Golden Circle, Design Thinking, A/B-Testing) are designed to have a maximum impact on successful company building and the customer experience, which is key to generate first and repeat buyers that become fans of the company. The tools originate from different disciplines, such as management, design, digitisation or psychology...

John Ford
  • Language: en
  • Pages: 349

John Ford

Orson Welles was once asked which directors he most admired. He replied: "The old masters. By which I mean John Ford, John Ford, and John Ford." A legend in his own time, John Ford (1894–1973) received a record four Academy Awards for best director, and two of his World War II documentaries won Oscars for the US Navy. He directed 136 films in a career that lasted from the early silent era through the late 1960s. Ford is celebrated throughout the world as the cinema's foremost chronicler of American history, the leading poet of the Western genre, and a wide-ranging filmmaker of profound emotional impact. His classic films—including Stagecoach (1939), The Grapes of Wrath (1940), How Green ...

Working Women, 1800-2017
  • Language: en
  • Pages: 288

Working Women, 1800-2017

This book examines how, over the past 300 years or so, women have adapted their work methods, means of subsistence and daily routine to fulfil their dual role as carers and breadwinners. From the industrial revolution, which ended agrarian-based subsistence and meant an exodus towards the cities for many families, to the digital revolution, which redefined the work environment, working hours and even in some cases biological functions, women have succeeded in meeting the challenge of changing work practices, social expectations and economic and family needs. Although women’s work, both past and present, is a much-researched area, this volume sheds new light on the subject by combining the approach of historians, sociologists, and language and culture specialists, and applying it to different countries. Drawing upon original fieldwork and little-known archives, the book will be of interest not only to an academic audience, but to anyone wanting to know more about gender, family, and labour issues across Europe between the 19th and 21st centuries.

French B Movies
  • Language: en
  • Pages: 346

French B Movies

In the impoverished outskirts of French cities, known as the banlieues, minority communities are turning to American culture, history, and theory to make their own voices, cultures, and histories visible. Filmmakers have followed suit, turning to Hollywood genre conventions to challenge notions of identity, belonging, and marginalization in mainstream French film. French B Movies proposes that French banlieue films, far from being a fringe genre, offer a privileged site from which to understand the current state of the French film industry in an age of globalization. This gritty style appears in popular arthouse films such as Mathieu Kassovitz's La Haine and Bande de filles (Girlhood) along ...

The World in a Wineglass
  • Language: en
  • Pages: 720

The World in a Wineglass

Food & Wine editor Ray Isle does for wine what Michael Pollan’s The Omnivore’s Dilemma did for food—showing readers how to choose more delicious, interesting, and environmentally friendly wines without breaking the bank. So much of today’s wine is mass-produced, industrially farmed, corporate-owned, and essentially, ordinary. In The World in a Wineglass, veteran wine writer Ray Isle explains that the way a wine is made, and who made it, can make a huge difference when you drink it—and why that information matters much more than knowing it scored 90 points. Or that it tastes like blueberries. Or “hints of violets and black pepper.” Drawing on his deep knowledge and genuine appre...