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The Global Foundations of Public Relations
The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies. As the leader of growth and power across the Pacific Rim, public relations in China is not developing in isolation from the West, but via mutual accommodations and culturally complex interactions. By collecting cases and reflections on PR practices from both Chinese and Western scholars, the chapters propose that Chinese philosophies are playing a role in the development of modern Chinese PR practices, and – focusing less on the obvious differences and contracts – seek to highlight their spiritual, philosophical and political confluences. The conclusions drawn enhance and advance our understanding of public relations globally. This innovative work is of interest to educators and researchers in the fields of public relations, strategic communications, and public diplomacy.
Understanding Public Relations
This text introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts and brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK.
Narratives in Public Communication
This volume explores the applications of narrative and storytelling in corporate, public health, and political communications, and its implications for those fields. Using diverse research methods including surveys, experiments, case studies, and content analyses, an international team of authors first explore conceptual and theoretical issues of narrative persuasion, then examine the impact and application of narratives in science communication, political advertising, corporate communication, and social movement before discussing the use of stories in community building, identity construction, and civic engagement. This timely volume will be of interest to academics, researchers, and graduate students who are interested in narratives and communications, within the areas of public relations, public communication, organizational communication, strategic communication, risk and crisis communication, and political communication.
Communications in Contemporary China
Using the analogy of an orchestra, the book looks at the ways in which the Party-state conducts communications in China. Rather than treating China’s communications system as purely one of centralised top-down control, this book proffers that it is the combination of the government through its state policies, the propaganda bureau’s campaigns, commercial consumer culture, digital and traditional media platforms, celebrities, entertainers and journalists, educators, community interest groups, and family and friends, who all contribute to the evolution of how ideas are perpetuated, enforced, and legitimised in China. Covering themes such as censorship, surveillance, national narratives onscreen and in everyday life, political agency, creative work, news production, and gender politics, this book gives an insight into the complex web of conditions, objectives, and challenges that the Chinese leadership and commercial interests face when orchestrating their visions for the nation’s future. As such, this volume will be of great interest to students and scholars of media and communication studies, Chinese politics, and Chinese Studies.
Social Media and Society
Social Media and Society brings together a range of scholars working at the intersection of discourse studies, digital media, and society. It is meant to respond to changes in discourse technologies, i.e. the techno-discursive dynamic of social media discourses. The book critically engages with the digital dynamics of representations around discourses of identity, politics, and culture. Other than its topical focus on highly pertinent discourses, the book aspires to offer some fresh insights into the theory, methods, and implementation of CDS in digital environments. The book can be viewed as part of the developing research framework of Social Media Critical Discourse Studies which seeks to integrate the impact of new mediation technologies on discursive meaning-making with its critical contextualisation. In addition to its strongly global outlook, the book incorporates a wide range of research perspectives including CDA, sociolinguistics, political discourse studies, media and technology, discourse theory, popular culture, feminism etc.
Public Relations
What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field.
Public Interest Communication
Communication has become the technology of public interest, demanding a re-examination of the key concept of public in both public relations and communication theory. This book defines a new concept of public interest communication, combining the conflict, negotiation and adaptation inherent in public interest, with a critical approach to communication management and public relations. Combining conceptual discussions about public theories of language with the tension between the public and private interests for public relations professionals, the book uses case studies to explore the negotiation of conflicting interests and the construction of the public interest within systems of governance...
Social Media and Public Relations
Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare of the internet and the increasing expectations of powerful publics motivate it to more honestly engage to serve the public interest? The purpose of this book is to examine the role of PR by exploring the myriad ways that social media is reshaping its conceptualization, strategies, and tactics. In particular, it explores the dichotomies of fake and authentic, powerless and powerful, meaningless an...
The Public Relations of Everything
The public relations of "everything" takes the radical position that public relations is a profoundly different creature than a generation of its scholars and teachers have portrayed it. Today, it is clearly no longer limited, if it ever has been, to the management of communication in and between organizations. Rather, it has become an activity engaged in by everyone, and for the most basic human reasons: as an act of self-creation, self-expression, and self-protection. The book challenges both popular dismissals and ill-informed repudiations of public relations, as well as academic and classroom misconceptions. In the age of digitization and social media, everyone with a smart phone, Twitte...
Implied Licences in Copyright Law
This book develops a systematic way of implying copyright licences and analyses the existing case law in light of these proposed frameworks to demonstrate how the court's reasoning can be made methodical and transparent, testing the methodology in relation to three essential functions on the internet - browsing, hyperlinking, and indexing.
