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Going Social
In the increasingly vital world of social media marketing, if you don’t have a strong digital presence, it’s like you’re not even there. Going Social is an indispensable guide to taking advantage of digital marketing, reaching a critical number of prospective customers, and revitalizing your business’s brand. You’ll gain answers to the questions every marketer is asking, like How much is a Facebook “like” worth? What are the best dashboards for monitoring multiple social channels simultaneously? How do you keep it all going around the clock? And which automation tools, promotional ads, scheduling platforms, and social media channels offer the greatest return on investment? For ...
Getting to Like
In the last decade alone, the face and nature of the job market has evolved dramatically. It's now a given that personal branding will have a significant impact on your professional opportunities. It's not an exaggeration that your brand and reputation could make--or break--your career. In order to connect with new employers and clients and transform your potential into success, you need to establish your unique digital identity, build strong relationships with your audience(s), and gain visibility for all the right reasons. Getting to Like is a practical, actionable guide to anticipating and staying one step ahead of the curve--and your competition. Each chapter provides specific examples for effective communication and engagement, including: Strategies for both in-person and digital channels. Interviews, case studies, and advice from branding and marketing experts. Specific guidelines for successfully navigating the most essential platforms. It's a crowded, competitive marketplace out there. Getting to Like will help you stand out, make your voice heard, and take those crucial steps toward future-proofing your career.
Biodegradable Metals
This book is a printed edition of the Special Issue "Biodegradable Metals" that was published in Metals
Democratizing Luxury
Democratizing Luxury explores the interplay between advertising and consumption in modern Japan by investigating how Japanese companies at key historical moments assigned value, or "luxury," to mass-produced products as an important business model. Japanese name-brand luxury evolved alongside a consumer society emerging in the late nineteenth century, with iconic companies whose names became associated with quality and style. At the same time, Western ideas of modernity merged with earlier artisanal ideals to create Japanese connotations of luxury for readily accessible products. Businesses manufactured items at all price points to increase consumer attainability, while starkly curtailing pr...
Epic Jokes
With Epic Jokes, windup friends and family with these long-winded, hilarious jokes! A good joke is the same as a good story: it grabs people’s attention, and keeps it until the end. A joke has the advantage of leaving people laughing. And the laughs are bigger at the end of a well told long-winded joke. With Epic Jokes, you’ll learn classic jokes that seem to just go on and on. But have no fear, when you deliver the much anticipated punch line you’ll be the star of the party!
A Guide to Ministry Self-Care
A Guide to Ministry Self-Care offers a comprehensive and up-to-date overview of both the causes of stress and strategies for effective self-care. Written for both new and long-time ministers, the book addresses a wide range of life situations and explores many forms of self-care, from physical and financial to relational and spiritual.
Facebook Nation
This book explores total information awareness empowered by social media. At the FBI Citizens Academy in February 2021, I asked the FBI about the January 6 Capitol riot organized on social media that led to the unprecedented ban of a sitting U.S. President by all major social networks. In March 2021, Facebook CEO Mark Zuckerberg, Google CEO Sundar Pichai, and Twitter CEO Jack Dorsey appeared before Congress to face criticism about their handling of misinformation and online extremism that culminated in the storming of Capitol Hill. With more than three billion monthly active users, Facebook family of apps is by far the world's largest social network. Facebook as a nation is bigger than the t...
Futureproof
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Dead Reckoning
Newly updated, the true story of a retired couple, a coldblooded killer, and the controversial aftermath: “A gripping read.” —Aphrodite Jones, host of True Crime for Investigation Discovery Network Tom and Jackie Hawks loved their life in retirement, sailing on their yacht, the Well Deserved. But when the birth of a new grandson called them back to Arizona, they put the boat up for sale. Skylar Deleon and his pregnant wife, Jennifer, showed up as prospective buyers, with their baby in a stroller, and the Hawkses thought they had a deal. Soon after, however, the older couple disappeared—and the Deleons promptly tried to access the Hawkses’s bank accounts. As police investigated, the...
The Surprising Science of Meetings
Preface -- Setting the meeting stage -- So many meetings and so much frustration -- Get rid of meetings? no, solve meetings through science -- Evidence-based strategies for leaders -- The image in the mirror is likely wrong -- Meet for 48 minutes -- Agendas are a hollow crutch -- The bigger, the badder -- Don't get too comfortable in that chair -- Deflate negative energy from the start -- No more talking! -- The folly of the remote call-in meeting -- Putting it all together -- Epilogue: trying to get ahead of the science' using science -- Tool: meeting quality self-assessment -- Tool: sample engagement survey and 360 feedback questions on meetings -- Tool: good meeting facilitation checklist -- Tool: huddle implementation checklist -- Tool: agenda template -- Tool: guide to taking good meeting minutes/notes -- Tool: expectations assessment -- Acknowledgments -- References -- Index
