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Sport Management in the Ibero-American World
This book explores innovation in technology, products, and services in sport management in the Ibero-American region, one of the most rapidly developing regions in world sport. This timely volume captures a sense of the potential impact and opportunities presented in the region for international sport businesses and sporting organisations. The book presents cutting-edge research into topics as diverse as digitization in the Chilean sport industry; responses to COVID-19 by sports clubs in the region; consumer behavior in the Portuguese fitness industry; multiplatform content distribution in Brazilian basketball, and the strategy behind the growth and development of the Valencia marathon in Spain. It is full of insight, data, and examples of best practice in innovation. This is fascinating reading for any student, researcher, or practitioner working in sport management, sport business, sport governance, international business and management, or Ibero-American studies.
Sport in the Iberian Peninsula
This is the first book in English to offer an overview of the development of the sport industry in Spain and Portugal, examining the social, economic, cultural, and political impact sport has had in this region and on world sport more broadly. Drawing on sources in Spanish and Portuguese, the book presents important new perspectives and empirical material not previously available to English-speaking audiences. With a strong focus on management, development, economics, governance and law, set in a broader historical and socio-cultural context, the book explains the unique characteristics of the sport industry in the Iberian Peninsula. It takes a deep dive into Spanish and Portuguese football ...
Nuevas orientaciones para una actividad física saludable en centros de fitness
La salud es, probablemente, una de las temáticas que más preocupan a la sociedad actual. Esta preocupación se debe al aumento de enfermedades crónicas metabólicas, cardiovasculares y del aparato locomotor, derivadas de un estilo de vida cada vez más sedentario. Esta situación requiere una actuación inmediata para fomentar la práctica de actividad física y promover un estilo de vida no solamente activo, sino también saludable. En este sentido, estamos observando como determinados sectores están incrementando su actividad y es posible apreciar como el sector del fitness está cobrando interés al entenderse como una alternativa efectiva para satisfacer las demandas de práctica de ...
New Perspectives on Late Antiquity
Perhaps it is fully justified to think of Late Antiquity (3rd–7th centuries) as the first Renaissance of the Classical World. This period can be considered a fundamental landmark for the transmission of the Classical Legacy and the transition between the ancient and the medieval individual. During Late Antiquity the Classical Education or enkyklios paideia of Hellenism was linked definitively to the Judeo-Christian and Germanic elements that have modelled the Western World. The present volume combines diverse interests and methodologies with a single purpose—unity and diversity, as a Neo-Platonic motto—providing an overall picture of the new means of researching Late Antiquity. This co...
Marketing Analysis in Sport Business
This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience is critical. Marketing Analysis in Sport Business demonstrates how rigorous analytical procedures are the key to developing effective, evidence-based marketing practices that reflect real consumer needs. Presenting cutting-edge case studies of sport marketing analytics in action, the book explores topics such as digital communications, social media, digital ticketing, event marketing, the economic impact of COVID-19, developing sport brands, and conducting research with ...
Dirección e innovación en la industria del fitness
La industria del fitness es en la actualidad uno de los sectores con mayor crecimiento en el ámbito deportivo ya que, cada vez más, la sociedad demanda servicios de ocio no vinculados a la competitividad y al alto rendimiento. En este sentido, es necesario que las personas que dirijan y organicen dichos servicios deportivos estén formadas en aspectos de gestión y marketing de empresas, pues el éxito de las organizaciones, pasa por una correcta gestión de los recursos, lo cual incidirá en una innovación de sus servicios. Así pues, este libro tiene por objetivo concienciar al lector de la necesidad de una correcta gestión de los recursos humanos, donde el conocimiento de éstos se ha...
The Digital Transformation of the Fitness Sector
The Digital Transformation of the Fitness Sector highlights the challenges and opportunities of the digitalization of the fitness sector in the wake of recent global challenges in countries around the world.
The Global Private Health & Fitness Business
The Global Private Health & Fitness Business shows the globalization of the health and fitness industry, and its different forms of management according to different countries, the objective being to show the various business models in the fitness industry in seventeen countries around the world and explore their methods of marketing.
Innovation in Physical Activity and Sport
This book reports on cutting-edge digital technologies and their applications in physical activity and sport. Gathering selected chapters from the 1st International Conference on Technology in Physical Activity and Sport, held virtually on November 24-27, 2020, from Seville, Spain, it offers a practice-oriented and evidence-based perspective on how technologies can be used for evaluation and control of different parameter relating to sport, physical activity, and health. It covers how digital technologies can be applied for training and monitoring purposes, and for improving athlete’s performance, how they influence sport habits in different populations, demonstrating their growing influen...
Sports Technology and Innovation
The aim of this book is to focus on the role of sports technology and the way that the innovation process is managed. This will help understand how technology is developed and integrated into the sports context. This is important particularly due to rapid technological advancements developed in sport being applied to other industries. The book will focus on the different types of sports technology from increment to radical innovations, including looking at product, process, and service innovations. It will be one of the first books to specifically focus on sports technology and innovation. It will be useful to innovation management researchers, enthusiasts and sports practitioners interested in how to compete based on technological advancements.
