Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Ripple
How do you get people who work in pig abattoirs to wash their hands? How does painting the walls of a canteen pink make construction workers behave more safely? And how can baby faces spray painted onto shop shutters reduce anti-social behaviour? Ripple is about how small behaviour changes can have wide-reaching effects in the real world. By applying behavioural science in your working life, you can have positive ripple effects on the world around you. While nudging is now commonplace in politics, most of our daily interactions with companies, products, and services have not yet been transformed with behavioural science. Doing so is often a messy process but, armed with this book, you’ll have the practical toolkit to get started. Through storytelling and practical tips, Ripple takes you on a journey across the globe which will leave you inspired to start applying behavioural science to improve the world around you. www.ripple-book.com
Upstream
Wall Street Journal Bestseller New York Times bestselling author Dan Heath explores how to prevent problems before they happen, drawing on insights from hundreds of interviews with unconventional problem solvers. So often in life, we get stuck in a cycle of response. We put out fires. We deal with emergencies. We stay downstream, handling one problem after another, but we never make our way upstream to fix the systems that caused the problems. Cops chase robbers, doctors treat patients with chronic illnesses, and call-center reps address customer complaints. But many crimes, chronic illnesses, and customer complaints are preventable. So why do our efforts skew so heavily toward reaction rath...
Decoding the Why
None
The Control Heuristic
“A SUPERB book [...] by one of the profound thinkers in our field [behavioral economics].” – Michal G. Bartlett on the second edition “Luca’s book was so helpful to my work. Opened my eyes up to some more reasons why change is so hard.” – Chris Murman on the first edition “So insightful with common sense applications of complexity and the ability to communicate clearly!!” – Bob Klapetzky Seen on Nudgestock. Reviews of Luca Dellanna's previous books "Absolutely brilliant." – Alberto Pisanello "A very thoughtful piece of writing, deep and wiring!" – David Krejca "A thoughtfully written book in very straightforward language." – A.L. Peevey "Very good book. Read it in i...
Flip the Switch
A hilarious argument for change from international behaviour expert Jez Rose Do you ever wonder why achieving results is such a struggle? Do you want that to change? Let Jez show you how to train your brain differently by uncovering strategies used by some of the most successful people in the world. Using real-world examples the former comedian examines why some people struggle to achieve, despite trying, while others appear to achieve extraordinary results. Jez will show you why we behave the way we do and how to change for the better. By changing the way we think, our behaviour and approach to life will also change. Aware that our success is also a result of other people, Flip the Switch w...
THE BEHAVIOUR BUSINESS
If you are in business, you are in the business of behaviour – and unless a business influences behaviour, it will not succeed. In the last 50 years we have learnt more about how we behave than over the previous 5,000. This book shows how behavioural science has revolutionised our understanding of how people really think (or don’t) – and how we can use those insights in our businesses to influence behaviour and gain competitive advantage. Richard Chataway is Director of Behavioural Science at Gobeyond Partners and has experience in everything from getting people to join the armed forces, drink spirits rather than wine, and buy flatpack furniture – to developing the world’s most suc...
What Your Customer Wants and Can't Tell You
Why do people buy? A behavioral economist explains the science of consumer behavior in “the most important business book to come out in years” (Michael F. Schein, author and columnist for Inc., Forbes, and Psychology Today). What Your Customer Wants and Can’t Tell You explains the neuroscience of consumer behavior. Learn exactly why people buy—and how to use that knowledge to improve pricing, increase sales, create better “brain-friendly” brand messaging, and be a more effective leader. Behavioral economics is the marketing research future of brands and business. This book goes beyond an academic understanding of behavioral economics and into practical applications. Learn how rea...
The Truth About Pricing
Discover The Truth About Profitable Pricing #1 New Release in Business Pricing and Business Purchasing & Buying The ultimate guide to pricing mastery and value-based pricing, The Truth About Pricing helps you unlock the secrets of your buyers’ minds, understand their needs, and set prices that skyrocket your business's success. Pricing mastery made easy. A must-read for entrepreneurs seeking to determine what their customers value and set prices they want by understanding the truth about pricing—it isn’t about the price. Everything that happens before the price matters much more than the price itself. Have happier clients, boost your profits, and confidently master the pricing game wit...
Wonderland
The Midlands, 1984. Two young lads are about to learn what it is to be a miner, to be accepted into the close camaraderie and initiated into a unique workplace where sweat, toil, collapsing roofs and explosions are all to be met with bawdy humour. London, 1984. A conflicted Tory MP, a brash American CEO and an eccentric maverick are the face of a radical Conservative government preparing to do battle with the most powerful workforce, the miners. As the two sides clash, the miners fight for their livelihoods and families, and the government for its vision of a free Britain. Together they change the fabric of the nation forever. Wonderland by Beth Steel premiered at the Hampstead Theatre, London, in June 2014.
The Story of British Animation
A Sight & Sound Book of the Year Jez Stewart charts the course of this extraordinarily fertile area of British film from early experiments with stop-motion and the flourishing of animated drawings during WWI. He reveals how the rockier interwar period set the shape of the industry in enduring ways, and how creatives like Len Lye and Lotte Reiniger brought art to advertising and sponsored films, building a foundation for such distinctive talents as Bob Godfrey, Alison De Vere and George Dunning to unleash their independent visions in the age of commercial TV. Stewart highlights the integral role of women in the industry, the crucial boost delivered by the arrival of Channel 4, the emergence of online animation and much more. The book features 'close-up' analyses of key animators such as Lancelot Speed and Richard Williams, as well as more thematic takes on art, politics and music. It builds a framework for better appreciating Britain's landmark contributions to the art of animation, including Halas and Batchelor's Animal Farm (1954), Dunning's Yellow Submarine (1968) and the creations of Aardman Animations.
