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Os capítulos da obra observam, na sua constituição e percurso, nas diversas áreas do conhecimento, reflexões diversas sobre teorias e práticas relacionadas ao currículo no contexto da cultura digital. Contempla reflexões conceituais e teóricas com relatos de pesquisas e/ou de práticas pedagógicas que utilizam diferentes linguagens para estabelecer novas e diferenciadas relações pedagógicas em benefício do processo de ensino e aprendizagem por meio de textos que apresentam investigações, relatos de experiências, análises e reflexões que articulam ao currículo e ao cotidiano escolar seus potenciais benefícios no contexto contemporâneo compreendido também além do muro da unidade escolar.
“A work of pop linguistics . . . [that] synthesizes . . . grammar, branding, cognitive science and Web theory . . . with intelligence and friendly wit.”—New York Times Welcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps short messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. Piled high with examples from corporate slogans to movie titles to product names, Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.
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Fernando Pesoa wrote this guide to Lisbon, in English, at some point during the 1920s. It was never published and the manuscript was only found amongst his papers long after his death. Its interest is twofold : anything form Pesoa's pen is de facto of interest, but je is also the quintessential city poet, and very much the poet of the cityof Lisbon. He loved the city, knew all of its corners, and scarcely left it after his early years there, following his school-days in Durban. The book can stillbe used as a guide today. The text has been updated only so as to take account of the modern Portuguese spelling of names and places (4e de couv. ).