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Person to Person
What if we could step out of the culture of blame and victimhood into a reality that gave us freedom and agency to pursue our dreams? What if there was a way out of the isolation and polarization that so many of us find ourselves in, toward authentic connections with others, across all divisions and borders? What if we lived in a world that revolved around quality of life, rather than economic winners and losers? In Person to Person, Joeri Torfs and Pim Ampe describe this world and chart a clear path toward it. Grounded in research and rooted in reality, the world they describe is neither a utopia nor a fantasy. Person to Person presents an environment that incentivizes goodness, fairness, s...
The Conversation Company
Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and hamper their prospects of expansion. The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in your marketing so that all company communication reflects the DNA of your organization. Based on solid research and including interviews and case studies of companies such as Zappos, Kodak, Nokia and Microsoft, The Conversation Company is the key to sustainable success.
Marketing Communications
Marketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European context.
Marketing Communications
Marketing Communications: A European Perspective provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. The book covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, and personal selling. It also offers up-to-date coverage of e-communication, including e-marketing, mobile marketing, interactive television and relationship marketing. Building on the success of the third edition, the fourth edition comes fully updated with brand new material on a diverse range of products and brands such...
Une histoire de la Belgique en 100 objets
Tout au long de l'histoire, l'être humain a laissé derrière lui des traces de sa présence, riches d'indices sur la vie que l'on menait autrefois. De la préhistoire à nos jours, une multitude d'objets invitent à porter un regard original sur le territoire qui s'étend de l'Ardenne à la mer du Nord. Les 100 objets soigneusement sélectionnés pour cet ouvrage - de l'ustensile le plus modeste aux plus grands chefs-d'oeuvre - donnent un aperçu de qui nous sommes et d'où nous venons. Du biface en silex de Kesselt jusqu'à un symbole de notre culture brassicole, en passant par un gobelet romain, des figurines médiévales en plomb représentant des chevaliers ou le maillot jaune d'Eddy M...
Een geschiedenis van België in 100 voorwerpen
In de loop van de geschiedenis heeft de mens altijd kruimels achtergelaten die ons een hint geven van hoe het leven er vroeger uitzag. Van de prehistorie tot nu onthullen voorwerpen een originele blik op het gebied dat zich uitstrekt van de Ardennen tot de Noordzee. De 100 zorgvuldig geselecteerde objecten in dit boek – gebruiksvoorwerpen naast topstukken – tonen wie we zijn en waar we vandaan komen. Het begint bij de vuistbijl van Kesselt en eindigt met onze wereldbekende biercultuur. Een Romeinse spreukbeker, middeleeuwse speelgoedriddertjes en de gele trui van Merckx vertellen over het geschakeerde leven van alledag. Een Karolingisch zwaard, een insigne met de nationale driekleur en e...
University, Inc
A sobering examination of the corporate funding of universities reveals the compromises being made in exchange for sponsorship, the ways in which teaching is slowly being devalued, and the changes being wrought on the futures of students everywhere. 15,000 first printing.
Peace Talks
Our country is seriously divided politically, and many of us feel this division personally. In Peace Talks, we explore seven factors contributing to our division, as well as providing a path forward so that each of us can learn to become a voice of peace. The book is especially designed for those with an affinity for Jesus, but is accessible to anyone.
