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Unsafe Thinking
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Winning the Story Wars
Trying to get your message heard? Build an iconic brand? Welcome to the battlefield. The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior—great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You’ll discover how: • Social m...
Unsafe Thinking: How to be Creative and Bold When You Need It Most
_____________ ‘An array of fresh insights on creativity, motivation and staying in “flow” Daniel H. Pink, author of Drive and To Sell Is Human _____________ In Unsafe Thinking, creativity guru Jonah Sachs demonstrates that the most remarkable and trailblazing individuals – from the Google programmer who disobeyed his managers in order to revolutionise the world’s email systems, to the mayor who employed mime artists to transform his city's traffic problem – are those who dramatically reject the lure of what they know. He draws on cutting-edge psychology and neuroscience to uncover the specific mental habits that account for the success of those who break the mould. And he reveals...
The New Possible
2020 upended every aspect of our lives. But where is our world heading next? Will pandemic, protests, economic instability, and social distance lead to deeper inequalities, more nationalism, and further erosion of democracies around the world? Or are we moving toward a global re-awakening to the importance of community, mutual support, and the natural world? In our lifetimes, the future has never been so up for grabs. The New Possible offers twenty-eight unique visions of what can be, if instead of choosing to go back to normal, we choose to go forward to something far better. Assembled from global leaders on six continents, these essays are not simply speculation. They are an inspiration and a roadmap for action. With essays by: Kim Stanley Robinson, Michael Pollan, Varshini Prakash, Vandana Shiva, Jack Kornfield, Mamphela Ramphele, Justin Rosenstein, Jack Kornfield, Helena Nordberg-Hodge, David Korten, Tristan Harris, Eileen Crist, Francis Deng, Riane Eisler, Arturo Escobar, Rebecca Kiddle, Mike Joy, Natalie Foster, Jess Rimington, Jeremy Lent, Atossa Soltani, Mark Anielski, Ellen Brown, John Restakis, Zak Stein, Oren Slozberg, Anisa Nanavati, and Fr. Joshtrom Isaac Kureethadam
Winning the Story Wars
Globally recognized storyteller, designer, and entrepreneur Sachs argues that only those brands that tell "values-driven stories" through the "right" channels will revolutionize marketing and may become humanity's greatest hope for the future.
Summary of Jonah Sachs's Winning the Story Wars
Please note: This is a companion version & not the original book. Sample Book Insights: #1 The old models and the new ones vying to replace them do not provide the channels to audiences that marketers desire. To cross the chasm, marketers must be constantly fresh and original, and earn their place in the minds of those they wish to influence. #2 The broadcast model, in which marketing is seen as a tolerable intrusion into the content audiences want, is fading away. Adapting to this new reality will be painful, but it will also give marketers the opportunity to be something more than just an intrusion into people’s lives. #3 The broadcast tradition is the process of information beginning life in the mind of its creator, then making the jump into a machine that few people have access to. Because these machines are expensive, access to them is exclusive. #4 The oral tradition is the source of ideas, and it is far less prescriptive than the broadcast tradition. Ideas in the oral tradition must replicate themselves from one listener to another, and they must keep their meaning intact.
Covenant and Conversation
In this second volume of his long-anticipated five-volume collection of parashat hashavua commentaries, Rabbi Sir Jonathan Sacks explores these intersections as they relate to universal concerns of freedom, love, responsibility, identity, and destiny. Chief Rabbi Sacks fuses Jewish tradition, Western philosophy, and literature to present a highly developed understanding of the human condition under Gods sovereignty. Erudite and eloquent, Covenant Conversation allows us to experience Chief Rabbi Sacks sophisticated approach to life lived in an ongoing dialogue with the Torah.
Fearless and Free
In Fearless and Free, author Wendy Sachs provides pithy, invaluable guidance to women stymied in the workplace. Women tend to be inherently cautious, to the point of overthinking their every move. This may help them stay safer than their male counterparts, but it also keeps them stuck in the action-first, fake-it-til-you-make-it ethos celebrated in the tech world shaking up the workforce today. What if women embraced the startup spirit? What if they had the confidence to take chances, even if they knew they may fail first? What if instead of agonizing over which step to take, they leapt forward quickly? These are the traits that helped Silicon Valley redefine our culture, and not surprisingl...
Participating in God's Mission
Explores how the church has engaged—and should engage—the American context What might faithful and meaningful Christian witness look like within our changing contemporary American context? After analyzing contemporary challenges and developing a missiological approach for the US church, Craig Van Gelder and Dwight Zscheile reflect on the long, complex, and contested history of Christian mission in America. Five distinct historical periods from the beginning of the colonial era to the dawn of the third millennium are reviewed and critiqued. They then bring the story forward to the present day, discussing current realities confronting the church, discerning possibilities of where and how the Spirit of God might be at work today, and imagining what participating in the triune God’s mission may look like in an uncertain tomorrow.
Retellable
Before dinner tonight, you will see hundreds of emails, ads, tweets, and posts. Yet by tomorrow morning, so much of these will be forgotten. Except, that is, for the stories. The ability to find, shape, and share your own most essential stories-told one to one and one to many-is one of your greatest assets as a leader. The key is an understanding of the retellable story. While we all know how important communication and stories are, and know a good story when we hear one, we don't always know how to tell them. Retellable is a book about how you can find and tell yours. This book is an exploration into the center of what stories are, why they work, and how you can make them work for you. Written by story coach and storyteller Jay Golden, who has trained business leaders around the world on this topic at companies such as Facebook, Google, and LinkedIn. Retellable combines practical insights, actionable steps, anecdotes, and an easy-to-remember framework that will help you transform your audiences, your organization business, and your career, one story at a time.
