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Making a Difference in Marketing
Establishing a difference is the lynchpin of marketing. It can be achievedin many ways, often not overtly competitive. The results are often both magical and powerful, such as changing the price of a little regarded fish from £0.05 a kilo to £1.00 at little expense. But, as with many other areas which have great value, this potency has resulted in marketing sometimes being shrouded in complexity. This book hopes to cut through these complexities and emphasise the pivotal nature of differentiation, based on the many cases histories cited and the advances in the related fields referred to, particularly the work of psychologists such as Daniel Kahneman.
Emotions, Moral Formation, and Christian Politics
This volume addresses the social-relational nature of moral formation, emotions, and moral agency. Drawing on Barth's theological anthropology and his relational conception of the self, Cahill argues that Barth envisions moral progress as rooted in the growth of the community. Cahill also explores Barth's view of emotion in conversation with the study of emotions in psychology, sociology, neuroscience, and philosophy. Building on Barth and these other disciplines Cahill argues for a relational and cognitive conception of emotions while highlighting emotions' critical role in regulating group and social relations. Emotions are fundamental to interpersonal interactions, to group relations, and for the reinforcement and disruption of social structures. This account of moral formation and emotion is illustrated through the example of climate change. A community shaped by love for God, solidarity with other creatures, and a concern for all of creation leads to an awareness of hegemonic forces and fosters emotions shaped by the kingdom of God that enables the struggle for climate justice.
General Bulletin
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Igniting the Brand
Based on the Advertising Effectiveness Awards, which is the broadest and most respected awards organization in the advertising world, this book provides the key lessons and inspirations derived from the top marketing campaigns and strategies of the past 25 years. The Advertising Effectiveness Awards requires its winners to demonstrate a clear causal link between the marketing strategy, together with its articulation in advertising, and ultimately success of the product/service in the marketplace. Therefore, there is no other source of such rigour. By examining and synthesizing the case studies submitted by the winners, Jonathan Cahill presents an invaluable study of what it takes to create a successful marketing campaign. The lessons and cases come from all over the world. Not only will they offer great marketing advice, but also will surprise many readers at how some companies managed to achieve such success.
The Boston Directory
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Bulletin
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Igniting the Brand
Annotation Based on the Advertising Effectiveness Awards, which is the broadest and most respected awards organization in the advertising world, this book provides the key lessons and inspirations derived from the top marketing campaigns and strategies of the past 25 years. The Advertising Effectiveness Awards requires its winners to demonstrate a clear causal link between the marketing strategy, together with its articulation in advertising, and ultimately success of the product/service in the marketplace. Therefore, there is no other source of such rigour. By examining and synthesizing the case studies submitted by the winners, Jonathan Cahill presents an invaluable study of what it takes to create a successful marketing campaign. The lessons and cases come from all over the world. Not only will they offer great marketing advice, but also will surprise many readers at how some companies managed to achieve such success.
FHA Investigation
Investigates alleged irregularities in FHA apartment house mortgage and finance activities.
Government Gazette
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