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You Should Test That
Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Conversion optimization is part science and part art; this guide provides step-by-step guidance t...
Confronting the Challenges of Participatory Culture
Many teens today who use the Internet are actively involved in participatory cultures—joining online communities (Facebook, message boards, game clans), producing creative work in new forms (digital sampling, modding, fan videomaking, fan fiction), working in teams to complete tasks and develop new knowledge (as in Wikipedia), and shaping the flow of media (as in blogging or podcasting). A growing body of scholarship suggests potential benefits of these activities, including opportunities for peer-to-peer learning, development of skills useful in the modern workplace, and a more empowered conception of citizenship. Some argue that young people pick up these key skills and competencies on t...
The Art of SEO
A well-designed, easy-to-navigate Web site is useless if no one can find it. In this book, four experts help Web developers optimize their site for search engine visibility, using proven guidelines and cutting-edge techniques for planning and executing a comprehensive strategy.
Refining Design for Business
Innovation and technology have forever changed what it means to be a business. Some businesses now exist only online; increasingly, companies are being built with new technologies that require new skills; and customers are routinely accessing businesses via interactive visual and audio experiences–through web pages or apps, computers, and mobile devices. These experiences are based on design, which has never been so important to the business world. Customers interact with designs by looking, clicking, typing, listening, speaking to, and touching them. These interactions largely occur where and when the customer chooses: alone on the couch at home, at work, at social events, while traveling...
Aging and the Life Course
Aging & the Life Course: Social & Cultural Contexts provides an accessible, up-to-date introduction to the study of aging and the life course from a distinctly sociological perspective. It explores the sociocultural dimensions of aging while encouraging critical thinking about the diversity of aging experiences, societal attitudes toward older adults, the politics and economics of growing old, and end-of-life resources. Throughout the text, Deborah Lowry emphasizes the relevance of the material for working with older populations, understanding social policy and policy debates, improving communities, relating to others, and understanding ourselves. Organized into four major sections, Part I introduces students to fundamental demographic, sociological, and life course concepts; part II explores the experiences and conditions of aging, especially in particular groups; and part III presents current research on older adults’ engagement in work, family, social networks, and sex. Finally, Part IV addresses themes of aging and social change.
The Never-Ending Run
NEW 2023 EDITION! Updated and revised! Extreme race, city festival, global phenomenon - the New York Marathon is much more than a never-ending run. On top of the 50,000 plus participants who actually run the race, it’s an event that involves millions of people when you include the thousands of volunteers, the hundreds of thousands of supporters lining the streets of the metropolis par excellence, and the global TV audience watching at home. The Never-Ending Run aims to give a 360° explanation and tell the story of one of the most famous marathons in the world, starting with a mile-by-mile description of the race, including first-hand experiences.On the back of the story of the race, there...
Research Methods in Geography
This comprehensive textbook offers a conceptual and practicalintroduction to research methodology, data collection, andtechniques used in both human and physical geography. Explores a full range of contemporary geographic techniques,including statistics, mathematical analysis, GIS, and remotesensing Unique in both content and organization, it brings together ateam of internationally recognized specialists to create a balancedapproach between physical geography, human geography, and researchtechniques Includes a series of foundational chapters offering multipleperspectives on the central questions in research methods Examines the conceptual frameworks and practical issues behinddata acquisition and analysis, and how to interpret results Includes explanations of key terminology and exercisesthroughout
Patterns of Constitutional Design
To what extent does the constitution-making process matter? By focusing on three central aspects of constitution-making; the nature of the constitution-making body, how it reaches decisions and the way in which a new constitution is legitimized and by examining a wide range of case studies, this international collection from expert contributors provides answers to this crucial question. Bridging the gap between law and political science this book draws together divergent research on the role of constitution making in conflict resolution, constitutional law and democratization and employs a wide variety of qualitative and quantitative methods to unfold and explore the political frameworks of the states affected. Comparative analysis is used to investigate potential causal chains between constitution-making processes and their outcomes in terms of stability, conflict resolution and democracy. By focusing on both procedure and context, the book explores the impact of constitution-making procedures in new and established states and unions in Europe, South America and Africa.
