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Friction
Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth. The authors of Friction have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.
Systems and Control Theory for Power Systems
The articles in this volume cover power system model reduction, transient and voltage stability, nonlinear control, robust stability, computation and optimization and have been written by some of the leading researchers in these areas. This book should be of interest to power and control engineers, and applied mathematicians.
Click
When did you know you were a feminist? Whether it was a scene in a television show, an experience in school, or a specific day at work, many women can point to a particular moment in which they knew-or realized-they were feminists. Accomplished young authors Courtney E. Martin and J. Courtney Sullivan offer a look at feminism in the lives of young women-and tackle the questions of what made them feminists, how they came to define themselves as feminists, and how that identity has shifted and grown over time. Click features a range of women, including Amy Richards, Shelby Knox, Winter Miller, Allisa Quart, Rebecca Traister, Jennifer Baumgardner, and Debbie Siegel, each sharing their self-defining and personal stories. Sometimes emotional, sometimes humorous, each of these stories offers something to which other women can relate. In a time of feminist reflection, Martin and Sullivan offer a look at feminism for the under-forty set.
The Content Marketing Revolution
A comprehensive explanation of how marketing works today. Learn how the pieces fit together and support each other, from online ad platforms, to the content that fuels the systems. It's not just about producing the best content. It's about using that content in a more complex system... a content marketing system. The sum is greater than the parts. That sum-total means that we can engage with niche audiences, automate conversations, build detailed profile records, drive prospects to do business with our companies on their own terms and provide meaningful content that educates and even entertains our target markets in ways that have never been possible before. Accept the challenge of building a marketing system using the best practices described in this book and you will help fulfill the promise of digital technology which continues to change how we build customer relationships and sell products in the digital age.
Emergent Problems in Nonlinear Systems and Control
Papers in this collection partly represent the set of talks that were presented at Texas Tech University on the occasion of Daya’s memorial workshop in the year 2007. Daya had a varied interest in the field of Dynamics and Control Theory and the papers bring out the essence of his involvement in these activities. He also had a large number of collaborators and this collection represent a good fraction of them. The papers included here cover his interest in control theory. Also included are papers from application areas that we believe are of strong interest to him.
Introduction To Signal Processing, Instrumentation, And Control: An Integrative Approach
This book stems from a unique and highly effective approach in introducing signal processing, instrumentation, diagnostics, filtering, control, and system integration.It presents the interactive industrial grade software testbed of mold oscillator that captures the mold motion distortion induced by coupling of the electro-hydraulic actuator nonlinearity with the resonance of the mold oscillator beam assembly. The testbed is then employed as a virtual lab to generate input-output data records that permit unraveling and refining complex behavior of the actual production system through merging dynamics, signal processing, instrumentation, and control into a coherent problem-solving package.The ...
Let Our Children Go!
Factual stories about a former civil servant from California whose life's mission is to rescue young people who have fallen prey to pseudo-religious cults.
A Reader in New Religious Movements
There are over 600 New Religious Movements (NRMs) in Great Britain alone, and more than 2000 in the United States. A Reader in New Religious Movements provides an introduction to the main teachings of a selection of these organizations, focusing on those that are well established in the West. The contemporary—and in some cases controversial—NRMs covered include the Unification Church, the International Society for Krishna Consciousness, the Family, Osho, Soka Gakkai International and the Western Buddhist Order.
Das Neue Testament
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