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The Grammar of Visual Communication
Visual communication education in Nigeria is still in a rudimentary stage and needs to be clearly re-defined and restructured both in terms of the basic concepts and the curriculum for instruction from primary to university levels. The grammar of visual communication is therefore designed to reveal the new perspectives in the field of visual communication, which should be of interest to instructors, students of arts in colleges, polytechnics and universities as well as researchers and media practitioners.
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Digital Marketing For Dummies
Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!
