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Corporate Reputation and the News Media
This volume examines agenda-setting theory as it applies to the news media’s influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing coverage of more than twenty-five countries, contributors write about their local media and business communities, representing developed, emerging, and frontier markets – including Argentina, Brazil, Chile, China, Germany, Greece, Japan, Nigeria, Spain, and Turkey, among others. The chapters present primary and secondary research on various geo-political issues, the nature of the news media, the pra...
The Songwriting Secrets Of The Beatles
Thirty years after The Beatles split up, the music of Lennon, McCartney, Harrrison and Starkey lives on. What exactly were the magical ingredients of those legendary songs? Why are they still so influential for today's bands? This ground-breaking book sets out to explore The Beatles' songwriting techniques in a clear and readable style. It is aimed not only at musicians but anyone who has ever enjoyed the work of one of the most productive and successful songwriting parterships of the 20th Century. Author Dominic Pedler explores the chord sequences, melodies, harmonies, rhythms and structures of The Beatles' self-penned songs, while challenging readers to enhance their appreciation of the lyrics themselves with reference to the musical context. Throughout the book the printed music and lyrics of The Beatles' songs appear alongside the text, illustrating the author's explanations. The Songwriting Secrets Of The Beatles is an essential addition to Beatles literature - a new and perceptive analysis of both the music and the lyrics written and performed by what Paul McCartney still calls 'a really good, tight little band'.
Popular Music Theory and Analysis
Popular Music Theory and Analysis: A Research and Information Guide uncovers the wealth of scholarly works dealing with the theory and analysis of popular music. This annotated bibliography is an exhaustive catalog of music-theoretical and musicological works that is searchable by subject, genre, and song title. It will support emerging scholarship and inquiry for future research on popular music.
Mobile Application Development with SMS and the SIM Toolkit
Get mobile messaging going on virtually any platform, in any language Mobile Application Development Using SMS and the SIM Toolkit is just the guide you’ve been looking for if you’re building applications for GSM or 3G networks, wish you had sample code for reality-based applications, or want to add mobile extensions to your software products and corporate network. In this straight-talking tutorial, smart card expert Scott Guthery teams with information management specialist Mary Cronin to provide you with authoritative guidance on SIM application design, integration, and management for any platform. Seasoned developers will quickly learn how to: Create code that harnesses the power of the SIM Use the micro-browsers and micro-Web servers in 3G phones Construct leading-edge mobile commerce applications on today's network Send and receive SMS messages from your server or your laptop Enable interfaces and other needed components Create secure wireless applications for corporate networks and VPNs
Major Companies of Europe 2003
This directory is part of a six-volume set that provides data on over 36,000 European companies. Covering Portugal, Spain, Sweden and Switzerland, it provides information such as: address, phone and fax numbers, e-mail and Web addresses, listings of a company's activities, parents, subsidiaries and agents, brands and trademarks and financial information for 2001 and 2002.
Clariant Clareant
Only those who are sure of their origin can know their destination. True to this principle, Anna Bálint for the first time presents the history of Clariant, the globally operating chemical company which was formed by a merger of Sandoz and Hoechst. Eyewitness accounts complete the portrait and give an informative as well as entertaining insight into the demanding task of successfully melding two distinct corporate cultures into a single strong and innovative enterprise.
The Rock Canon
Canons are central to our understanding of our culture, and yet in the last thirty years there has been much conflict and uncertainty created by the idea of the canon. In essence, the canon comprises the works and artists that are widely accepted to be the greatest in their field. Yet such an apparently simple construct embodies a complicated web of values and mechanisms. Canons are also inherently elitist; however, Carys Wyn Jones here explores the emerging reflections of values, terms and mechanisms from the canons of Western literature and classical music in the reception of rock music. Jones examines the concept of the canon as theorized by scholars in the fields of literary criticism an...
Strategic Reputation Management
Strategic Reputation Management examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies. It presents a contemporary model of strategic reputation management, helping organizations and stakeholders to analyze the business environment as a communicative field of symbols and meanings in which the organization is built or destroyed. Authors Pekka Aula and Saku Mantere introduce the eight generic reputation strategies, through which organizations can organize their stakeholder relationships in various ways. They illustrate their arguments using real-world examples and studies, from the Finnish Ski Association to Philip Morris International. This book serves as required reading in advanced courses covering public relations practice, advanced topics in PR, corporate communication, management, and marketing. Professionals working in PR, business, management and marketing will also find much of interest in this volume.
