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Smartphones from an Applied Research Perspective
Smartphones from an Applied Research Perspective highlights latest advancements of research undertaken in multidisciplinary fields where the smartphone plays a central role. Smartphone is synonymous to innovation in today's society. Very few visionaries predicted its social, cultural, technological and economic impacts, although the usage of smartphone is almost pervasive and transcendental. This book is meant for researchers and postgraduate students looking forward for hot topics for their final year projects, doctoral or even postdoctoral studies. Practitioners too will find food for thought and will surely be amazed by the broadness of the topics presented.
The Role of Language and Symbols in Promotional Strategies and Marketing Schemes
In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and cultural backgrounds. Therefore, it is crucial for individuals and businesses to be able to navigate the field of marketing communications to cut through the noise in a consumerist society to persuade their target audience. The Role of Language and Symbols in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. Featuring coverage on a broad range of topics such as shock advertising, branding, and celebrity endorsement, this book is ideally designed for marketers, managers, business professionals, academicians, researchers, and graduate-level students seeking current research on the use of language and symbols in marketing tactics.
Case Based Research in Tourism, Travel, Hospitality and Events
This book consolidates international, contemporary and topical case study based research in tourism, travel, hospitality and events. Case studies can make learning more attractive and interesting as well as enable students to understand the theory better and develop their analytical and problem-solving skills. Using industry as an open living lab, case study based research infuses scholars into real-world industry challenges and inspires them to theorise and advance our knowledge frontiers. The book includes international case studies that can help tourism scholars build and advance (new) theories and enrich their educational practices. Case studies are accompanied with a teaching note guidi...
New Trends in Intelligent Software Methodologies, Tools and Techniques
Knowledge-based systems, fully integrated with software, have become essential enablers for both science and commerce. But current software methodologies, tools and techniques are not robust or reliable enough for the demands of a constantly changing and evolving market, and many promising approaches have proved to be no more than case-oriented methods that are not fully automated. This book presents the proceedings of the 17th international conference on New Trends in Intelligent Software Methodology, Tools and Techniques (SoMeT18) held in Granada, Spain, 26-28 September 2018. The SoMeT conferences provide a forum for the exchange of ideas and experience, foster new directions in software d...
Banking, Finance, and Accounting: Concepts, Methodologies, Tools, and Applications
With the global economy still in recovery, it is more important than ever for individuals and organizations to be aware of their money and its potential for both depreciation and growth. Banking, Finance, and Accounting: Concepts, Methodologies, Tools, and Applications investigates recent advances and undertakings in the financial industry to better equip all members of the world economy with the tools and insights needed to weather any shift in the economic climate. With chapters on topics ranging from investment portfolios to credit unions, this multi-volume reference source will serve as a crucial resource for managers, investors, brokers, and all others within the banking industry.
Social Media Listening and Monitoring for Business Applications
Social Media has transformed the ways in which individuals keep in touch with family and friends. Likewise, businesses have identified the profound opportunities present for customer engagement and understanding through the massive data available on social media channels, in addition to the customer reach of such sites. Social Media Listening and Monitoring for Business Applications explores research-based solutions for businesses of all types interested in an understanding of emerging concepts and technologies for engaging customers online. Providing insight into the currently available social media tools and practices for various business applications, this publication is an essential resource for business professionals, graduate-level students, technology developers, and researchers.
Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines
Stories are everywhere around us, from the ads on TV or music video clips to the more sophisticated stories told by books or movies. Everything comes wrapped in a story, and the means employed to weave the narrative thread are just as important as the story itself. In this context, there is a need to understand the role storytelling plays in contemporary society, which has changed drastically in recent decades. Modern global society is no longer exclusively dominated by the time-tested narrative media such as literature or films because new media such as videogames or social platforms have changed the way we understand, create, and replicate stories. The Handbook of Research on Contemporary ...
Successful Technological Integration for Competitive Advantage in Retail Settings
The advent of new technologies has been an impetus for rapid development in several industries, including the area of retail services. These recent advances push industry leaders to infuse new innovations into their various systems and processes. Successful Technological Integration for Competitive Advantage in Retail Settings examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices. Focusing on corporate strategies, innovation management, and relevant case studies, this book is a pivotal reference source for researchers, practitioners, and developers interested in recent innovation trends within the retailing industry.
Cyanide & Happiness: Twenty Years Wasted (A Questionable Recollection Of The First Two Decades)
A fresh collection of fan-favorite webcomics have made their way to print for the very first time, along with brand-new, never-before-seen strips. But this is no mere collection of comic strips! Cyanide & Happiness: Twenty Years Wasted (A Questionable Recollection Of The First Two Decades) also features the mostly-true history of Cyanide & Happiness as told by its creators – Kris Wilson, Rob DenBleyker, and Dave McElfatrick. Reverently assembled with firsthand commentary, never-before-seen internal documents, insights into their creative process, and, yes, even incriminating photographs. Kris, Rob, and Dave will walk down memory lane, stopping at twenty different Cyanide & Happiness strips that tell the story of their history thus far.
Electronic Payment Systems for Competitive Advantage in E-Commerce
Recent innovations in the field of information technology and communications are radically changing the way international organizations conduct business. In this competitive environment, having the necessary tools to streamline business transactions and secure digital payments is crucial to business success. Electronic Payment Systems for Competitive Advantage in E-Commerce provides relevant theoretical frameworks and the latest empirical findings on electronic payment systems in the digital marketplace. Focusing on the importance of e-commerce in business development, including the advantages and disadvantages of e-payments, this book is an essential resource for business professionals who want to improve their understanding of the strategic role of e-commerce in all dimensions, as well as for both researchers and students.
