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Organizational Culture and Climate: New Perspectives and Challenges
Within the framework of organizational behavior and organizational psychology, organizational climate and culture conceptualize how employees experience their work settings. Thus, organizational climate refers to the shared perceptions and meaning attributed to policies, practices, and procedures experienced by employees and the behaviors they observe that are rewarded, supported, and expected. On the other hand, organizational culture may be defined as the collection of values, expectations, and practices that guide and inform the actions of all team members. Climate offers an approach to the tangibles on which managers can focus to generate the behaviors they require for effectiveness, and culture offers the intangibles that likely accrue to produce the deeper psychology of people in a setting. These two concepts complement each other and can be mutually useful in practice.
Sustainable Marketing
Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcomes. Throughout the book, Donald A. Fuller advocates the conversion of consumption systems to a sustainable paradigm that represents a circular use of resources, not the linear approach (materials [to] products [to] consumption [to] disposal) that leads to the pollution of ecosystems. The book's running theme is that marketers can reinvent strategy and craft "win-win-win" solutions, where customers win (obtaining genuine benefits), organizations win (achieving financial objectives), and ecosystems win (ecosystem functioning is preserved or enhanced). The theme is vividly illustrated by 49 in-text exhibits of successful corporate environmental initiatives.
Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries
The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.
Advanced Digital Marketing Strategies in a Data-Driven Era
In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the pr...
Yearbook
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Guía de departamentos universitarios 1989
Guía que se realiza para dar cumplimiento a la Ley 11/83 de Reforma Universitaria y Decretos que la desarrollan.
