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Online-Marketing
Inhaltsangabe:Abstract: In the 1990s, people are being more and more confronted with the rapid developments in the information and communication technology sector. Computers seem to be indispensable not only in professional areas of life, but also in educational and private contexts. The Internet, which started as a small network of students, academics, and researchers, has developed into a global network, linking millions of people in countries all over the world. This enormous increase in information flow which is facilitated by Internet services, such as the World Wide Web (WWW), electronic mail (e-mail ) or Usenet news appears to have an influence on communication processes and on the wa...
Historical Dialogue Analysis
Historical dialogue analysis is a new branch of historical pragmatics. The papers of this interdisciplinary volume contribute to charting the developing field by presenting a survey of recent research from the different traditions of English, German and Romance language studies. Both the introductory paper by the editors and the individual papers deal with fundamental theoretical questions, e.g. the question of types of historical developments in dialogue forms, and methodological problems, e.g. the finding and interpretation of relevant data. The fifteen case studies presented in this volume provide a wide range of new data. The range of topics includes the pragmatic form of 16th century religious controversies in Germany, forms of polite answers in Early Modern German conversation culture, forms of dialogue in Early Modern English medical writing, learning English through dialogues in the 16th century, structures of bargaining dialogues in Late Medieval French, and reflections of spontaneous dialogue in Early Romance texts.
Discourse Markers
A collection of papers on discourse markers in different languages, presented at the fifth conference of the International Pragmatics Association, Me×ico, in the summer of 1996.
Current Issues in Relevance Theory
The eleven original papers collected in this volume address themselves to some of the central issues in the relevance theoretic research programme since the 1995 publication of the second edition of Sperber and Wilson’s Relevance. Communication and Cognition. Several papers investigate the distinction between conceptual and procedural meaning in order to account for the semantics of discourse connectives, for the role of intonation in utterance interpretation, and for focus phenomena. Other papers explore the role of the relevance theoretic notion of metarepresentation in utterance interpretation and prove its usefulness in the study of both linguistic topics such as epistemic modality and...
