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Brands Voyage
This book will give you a basket full of knowledge about the success, failures, and evolution of brands; it will tell you about the advertising strategies of various brands that we see on our phones or television daily; the marketing mix and SWOT analysis will reveal the secrets behind the success of these brands, and it will tell you about the advertising strategies of brands which we use on a daily basis. You can start reading this book wherever you choose, from the beginning, middle, or end, depending on your favorite brand. So pull up your socks and be ready to embark on the brand's journey, but just don't keep this knowledge to yourself; share it with the world! This book also discusses...
Conference on Excellence in Research and Education (CERE-2022)
This proceedings volume includes the selected papers presented at 12th edition of CERE which took place at Indian Institute of Management Indore on June 3–5, 2022. The conference theme was Digital Decade: E-learning, E-business and E-working. This decade has transformed how work, education and business are being executed. Managers have digitized their companies (E-working), educators have transformed physical institutions/classrooms into digital platforms of learning (E-learning), and banks & financial institutions launched digital outreach to clients (E-business). In fact, the digital transformation is not limited to businesses, but it is spread out among individuals and brands. CERE 2022...
The Effects of the Fourth Industrial Revolution on Human Resource Management
This book delves into the fundamental revolution of Human Resource Management (HRM), examines how the fourth industrial revolution has affected Human Resource (HR) practices and provides crucial knowledge for experts, teachers, and students. It traces the transition from HR 4.0 to HR 5.0, placing special emphasis on the incorporation of Artificial Intelligence (AI). Challenges in numerous fields are discussed, along with real-world applications and workable examples. Industry leaders from around the world offer their opinions and analyze projections of Industry 5.0's rise. Success stories from organizations like Electrolux and Cigna show how AI has had a revolutionary impact on internal mobility and talent acquisition, resulting in quicker recruiting cycles and better candidate experiences. The book also dives into environmentally responsible HRM practices and technological integration, and serves as a guide in the titanic struggle of determining the direction of HR practices.
Recent Advances in Mechanical Engineering
This book consists of select proceedings of the 1st International Conference on Sustainable Technologies and Advances in Automation, Aerospace and Robotics (STAAAR 2022). This book focuses on advancements in the fields of robotics and automation, applications of AI, aerodynamics, computational fluid dynamics, material characterization, renewable energy, computer-aided engineering design, rapid prototyping, aerospace engineering, and dynamics and vibrations. The major topics in the book include Industry 4.0, applications of additive manufacturing in biomedical, automotive and aviation industries, implants and prosthesis applications in human body, applications of latest technologies such as machine learning, IoT, static and dynamic balancing, force transmissibility, advanced mechanisms, etc. This book provides vital information to researchers, academicians and industrialists to enhance their knowledge in the field of recent advancements in the field of mechanical engineering.
I Will Win Without War
Before Sarah could understand the objective of her intimidating acquaintances, she was forced to become a victim of odd crimes. Her father’s friends are her foes — was what she learnt — the hard way. The Prime Minister’s speeches gave her hope. She won a personal war and conquered her fears, which had been building in her mind for years. However, in the end, all that she felt was grief…
Smart Master Planning for Cities
This book, based on international collaborative research, presents a state-of-the-art design for “Smart Master Planning” for all metropolises, megacities and meta cities as well as at sub-city zonal and community and neighborhood level. Smart Master Planning accepts that all cities are a smart city in making in a limited way as far as the six components for Smart Cities; namely, smart people, smart economy, smart environment, smart mobility and smart Governance are concerned. Smart Master Planning in any city can only be designed and executed by active roles of Smart People and Smart City Government and is a joint and synchronous effort of E-Democracy, E-Governance and ICT-IOT system in ...
Kalyana Mitra: Volume 12
Volume XII: Tourism Studies contains 34 articles on various aspects of Tourism contributed by scholars in Tourism Sector. The topics covered in this volume include forms of Tourism, like Agri, film, cultural, eco, health pilgrimage, rural, Tribal, Wildlife tourism, Tourism development, tourist destinations. Tourism as an Industry, Tourism and Hospitality, and Tourism and Handicrafts.The volume serves as a source book for students, Research scholars and Teachers of Tourism Studies. This volume also highlights the love and affection of Prof. P. Chenna Reddy enjoys in the intellectual world. The felicitation Volume is brought out in a series of 12 independent books covering a total of 460 artic...
Kalyana Mitra: Volume 8
Volume VIII: Economy, Trade and Commerce: The Volume contains 31 articles contributed by scholars on Trade, Commerce and Economy. The articles include, Process of Urbanization, Buddhism and trade routes, Marine trade, epigraphical references to Trade, mercantile activities, commercial contacts with South Asian Countries, Trade and craft guilds, trade on Indian Ocean, role of ports in promoting trade and commerce, and Migrant trading Communities.The volume serves as a valuable source book for students, research scholars and teachers of trade, commerce and economy in historical context. This volume also highlights the love and affection of Prof. P. Chenna Reddy enjoys in the intellectual world...
