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Green Branding
The book analyzes the success factors of ecological and social brands and offers insights into the strategies of modern corporations, family businesses and social enterprises. What are the characteristics of successful "green brands" in the long term? How can they be effectively developed, managed and communicated? Based on business administration, brand sociology and social psychology, the authors describe overarching structural features and demonstrate solutions step by step using concrete examples. Experiences in the development and Europe-wide implementation of the green brand "wooden radio" form the basis for numerous recommendations that can be directly implemented. The reader receives clear analysis and implementation tools to anchor already existing sustainable brands in daily business and to develop young brands in a planned manner. The 2nd edition has been extensively revised and supplemented with current examples. Inspiring for all who want to make green brands strong. Translated with www.DeepL.com/Translator (free version)
The Amber Merchant: Historical Novel
by Alfred Bekker & Silke Bekker The size of this book corresponds to 481 paperback pages. Lübeck 1450: The engagement between Barbara Heusenbrink, the daughter of Riga's amber king Heinrich Heusenbrink, and the rich patrician's son Matthias Isenbrandt is celebrated with a big party. Although Barbara does not love Matthias, she agrees to the marriage of convenience. Shortly afterwards, however, she meets the soldier of fortune Erich von Belden, to whom she feels magically attracted. But they both realize that their love has no chance. And then Barbara is kidnapped to Gdansk by amber smugglers who want to blackmail her father .. .
Tales and Essays
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Irresistible Empire
The most significant conquest of the twentieth century may well have been the triumph of American consumer society over Europe's bourgeois civilization. It is this little-understood but world-shaking campaign that unfolds in de Grazia's account of how the American standard of living defeated the European way of life and achieved the global cultural hegemony that is both its great strength and its key weakness today. Tracing the peculiar alliance that arrayed New World salesmanship, statecraft, and standardized goods against the Old World's values of status, craft, and good taste, de Grazia describes how all alternative strategies fell before America's consumer-oriented capitalism--first the bourgeois lifestyle, then the Third Reich's command consumption, and finally the grand experiment of Soviet-style socialist planning.--From publisher description.
