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This is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world's largest companies. This in-the-trenches guide brings together both practical strategies and proven execution techniques for driving maximum value from social media marketing. Drawing on their extensive experience, Jamie Turner and Reshma Shah also show how to avoid crucial pitfalls that other companies have encountered, so you make the most of limited resources, and strengthen your brand instead of placing it at risk. Turner and Shah present comprehensive and realistic coverage of these and many other key topics: What social media is not, why your first campaign failed, and what to do differently next time How to think about social media, plan effectively, and set yourself up for success How to make the most of YouTube, LinkedIn, Facebook, and Twitter and go beyond them How to measure brand sentiment, target market engagement, and return on investment How to identify key strategies, major objectives, and competitive issues, and integrate social media into broader marketing campaigns
"This book expands upon the 2011 book Images of America: Virginia-Highland."--Page 4 of cover.
In-season management of (American) football injuries presents a unique set of problems and considerations. Trying to safely return players to play is of great concern from Pop Warner up to the NFL, and managing injuries during the season with the plan of operative repair in the off-season is also a unique concern with these athletes. Management during the season to allow return to play, while minimizing the risks of further injury, is of utmost importance. This unique book will focus on the management of football injuries during the season and on the sidelines. It will focus on both operative and non-operative treatments that allow safe return to play, utilizing not only the latest scientifi...
3 expert guides to profiting from the latest social and mobile marketing tools and platforms! Master powerful, real-world techniques for using social media to grow sales, revenues, and profits! Plan and implement a social media roadmap that makes sense for your company… choose the right social and mobile platforms, and carefully nurture your presence… discover brand-new “Web 3.0” channels, drive maximum value from those that work, and avoid those that don’t! From world-renowned leaders and experts, including Jamie Turner, Dr. Reshma Shah, Rawn Shah, and Michael Tasner
The Quiet Trailblazer recounts Mary Frances Early’s life from her childhood in Atlanta, her growing interest in music, and her awakening to the injustices of racism in the Jim Crow South. Early carefully maps the road to her 1961 decision to apply to the master’s program in music education at the University of Georgia, becoming one of only three African American students. With this personal journey we are privy to her prolonged and difficult admission process; her experiences both troubling and hopeful while on the Athens campus; and her historic graduation in 1962. Early shares fascinating new details of her regular conversations with civil rights icon Dr. Martin Luther King Jr. at Eben...
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The Atlas of British Columbia is the first majorcartographic study of the province to be published since 1956. Createdthrough close co-operation between government, the private sector, andthe unviersity, it is the successor to the British Columbia Atlasof Resources which, for twenty years, has been the standardreference work used by schools, industry, government, and the generalpublic. The most recent data available have been used to give an accurate,comprehensive picture of British Columbia's economy as it is today.Comparative studies show the development orf the province'smanpower and natural resources as well as the rapid growth of industryand technology since the beginning of the century. In party, theemphasis of the atlas reflects thousands of specific requests forup-to-date resource information rercorded over the last ten years.
Bullen & Leake & Jacob is widely regarded as the essential guide to drafting statements of case. This new edition presents an expanded and revised stock of authoritative, modern and structured precedents complete with guiding commentary. Written at a time when the Civil Procedure Rules have bedded down somewhat, the 15th edition will fully reflect all the issues of the CPR and the legislative and judicial developments in the individual practice areas. Busy practitioners can rest assured that they are relying on the most up-to-date information. A new edition of the standard work, completely updated and cautiously expanded. Coverage of both mainstream and specialist practice areas. A practical working tool for all advocates in an easily-searched and user friendly format. Compiled by over 60 leading barristers. Provides tightly drafted precedents and invaluable best practice advice.