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A Philosophy of Communication of Social Media Influencer Marketing
This book engages with scholarship surrounding philosophy of communication as a lens for understanding the effects of social media influencer marketing for consumers and integrated marketing communication professionals. Through theory-informed case studies, the author argues for a more conscientious consumer when engaging with influencers online.
A Philosophy of Communication of Social Media Influencer Marketing
Social media influencer marketing emerged in Web 2.0 as a new form of celebrity endorsement in which the Internet-famous create word-of-mouth marketing for brands and organizations on their personal social media pages, blurring the line between organic and sponsored content for their followers. This book explores social media influencer marketing through the lens of philosophy of communication with a praxis-centered approach. Kati E. Sudnick utilizes a multitude of theoretical touchstones—including Christopher Lasch’s narcissistic culture, Marshall McLuhan’s global village, Daniel Boorstin’s human pseudo-event, Jacques Ellul’s propaganda, and the interplay between charismatic leade...
Saturday Night Live and Philosophy
This hilarious cast of star philosophers will make you laugh while you think as they explore the moral conundrums, ridiculous paradoxes, and wild implications of Saturday Night Live Comedian-philosophers from Socrates to Sartre have always prodded and provoked us, critiquing our most sacred institutions and urging us to examine ourselves in the process. In Saturday Night Live and Philosophy, a star-studded cast of philosophers takes a close look at the “deep thoughts” beneath the surface of NBC’s award-winning late-night variety show and its hosts’ zany antics. In this book, philosophy and comedy join forces, just like the Ambiguously Gay Duo, to explore the meaning of life itself th...
Social Media and Integrated Marketing Communication
Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand narratives, and crisis response from a rhetorical perspective. Key ideas in this text are social media as epideictic rhetoric—the rhetorical setting that deals with the present and matters of virtue and education—and how rhetorical decorum, a component of Cicero’s third Canon of Style, can guide organizations and their audiences toward more ethical and effective integrated marketing communication (IMC). This strategy emphasizes changing behavior, not just attitudes. Because social media leaves traces of communication that may be with us for the fore...
Phenomena of Power
In Phenomena of Power, one of the leading figures of postwar German sociology reflects on the nature, and many forms of, power. For Heinrich Popitz, power is rooted in the human condition and is therefore part of all social relations. Drawing on philosophical anthropology, he identifies the elementary forms of power to provide detailed insight into how individuals gain and perpetuate control over others. Instead of striving for a power-free society, Popitz argues, humanity should try to impose limits on power where possible and establish counterpower where necessary. Phenomena of Power delves into the sociohistorical manifestations of power and breaks through to its general structures. Popit...
Why Do We Go to the Zoo?
Despite hundreds of millions of visitors each year, zoos have remained outside of the realm of philosophical analysis. This lack of theoretical examination is interesting considering the paradoxical position within which a zoo is situated, being a space of animal confinement as well as a site that provides valuable tools for species conservation, public education, and entertainment. Why Do We Go to the Zoo? argues that the zoo is a legitimate space of academic inquiry. The modes of communication taking place at the zoo that keep drawing us back time and time again beg for a careful investigation. In this book, the meaning of the zoo as communicative space is explored. This book relies on the...
Tire Imprint Evidence
Improve your use of tire imprint evidence with the work of an expert. McDonald discusses methods for examining, capturing, and recording imprints, outlines standard procedures for identification, shows how to prepare expert testimony, and provides detailed technical information helpful in identifying imprints.
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Dialogic Civility in a Cynical Age
Dialogic Civility in a Cynical Age offers a philosophical and pragmatic response to unreflective cynicism. Considering that each of us has faced inappropriate cynical communication in families, educational institutions, and the workplace, this book offers insight and practical guidance for people interested in improving their interpersonal relationships in an age of rampant cynicism.
Celebrity and the American Political Process
Integrated Marketing Communication: Celebrity and the American Political Process uses an integrated marketing communication perspective to examine the brand of the celebrity as it is brought into the American political system, primarily in the form of celebrity endorsements and branding, as candidates, causes, and movements use celebrities as a strategy to reach voters. Jennifer Brubaker posits that while the relationship between celebrities and political issues is hardly new, it has evolved into a significant connection—in the past, it was a novelty to see a politically active celebrity; today, it’s becoming an expectation related to fame. Using integrated marketing communication and persuasion theory, Brubaker argues that establishing candidates’ brand identity is a critical factor in determining whether they win or lose an election, and celebrity-politics relationships are a central tool in building a candidates’ brand identity. Scholars of political science, communication, marketing, and history will find this book particularly useful.
