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Research at the Crossroad of Finance, Marketing and Operations for Sustainable Business
This book collects research studies connecting Finance, Marketing and Operations to Sustainable Business. Readers can find the output of scholars’ efforts worldwide, from Latin America to Asia through Europe and Africa. Each chapter addresses the challenges to making business sustainable through several lenses, e.g. using various research methodologies, focusing on several geographical locations, or examining one or more specific businesses and industries. This book targets several audiences: Students looking for insights into interdisciplinary studies bridging business and sustainability; research scholars; and practitioners, who will find helpful research findings to steer their decision-making towards more sustainable business. Sections include Environmental Protection; Marketing and Consumer Insights; Local and Global Operations; Organizational Culture; and Human Capital.
Cultural Crowdfunding
This new book analyses the strategies, usages and wider implications of crowdsourcing and crowdfunding platforms in the culture and communication industries that are reshaping economic, organizational and social logics. Platforms are the object of considerable hype with a growing global presence. Relying on individual contributions coordinated by social media to finance cultural production (and carry out promotional tasks) is a significant shift, especially when supported by morphing public policies, supposedly enhancing cultural diversity and accessibility. The aim of this book is to propose a critical analysis of these phenomena by questioning what follows from decisions to outsource modes...
SME Internationalization Strategies
Internationalization is a strategic issue for companies as it is today the central axis for the development of small and medium-sized enterprises (SMEs). Market expansion and the growing importance of emerging markets offer new development opportunities for SMEs to use innovative strategies - such as head-deck strategies - to effectively penetrate these markets. This book focuses on understanding these new strategies. Why do SMEs use head-of-bridge strategies in order to internationalize? How do they deploy such strategies abroad? Based on the example of five manufacturing SMEs, which are at different stages of internationalization, this book highlights the main motivations, stages of deployment but also difficulties encountered in this direction. This book is a tool for assessing potential locations and provide managers with a new alternative in terms of internationalization, enabling rapid identification of key stakeholders, adapting their international development plan and anticipating potential pitfalls.
ECRM 2018 17th European Conference on Research Methods in Business and Management
These proceedings represent the work of researchers participating in the 17th European Conference on Research Methodology for Business and Management Studies (ECRM) which is being hosted this year by Università Roma TRE, Rome, Italy on 12-13 July 2018.
Research Anthology on Agile Software, Software Development, and Testing
Software development continues to be an ever-evolving field as organizations require new and innovative programs that can be implemented to make processes more efficient, productive, and cost-effective. Agile practices particularly have shown great benefits for improving the effectiveness of software development and its maintenance due to their ability to adapt to change. It is integral to remain up to date with the most emerging tactics and techniques involved in the development of new and innovative software. The Research Anthology on Agile Software, Software Development, and Testing is a comprehensive resource on the emerging trends of software development and testing. This text discusses the newest developments in agile software and its usage spanning multiple industries. Featuring a collection of insights from diverse authors, this research anthology offers international perspectives on agile software. Covering topics such as global software engineering, knowledge management, and product development, this comprehensive resource is valuable to software developers, software engineers, computer engineers, IT directors, students, managers, faculty, researchers, and academicians.
Crowdsourcing and Probabilistic Decision-Making in Software Engineering: Emerging Research and Opportunities
With today’s technological advancements, the evolution of software has led to various challenges regarding mass markets and crowds. High quality processing must be capable of handling large groups in an efficient manner without error. Solutions that have been applied include artificial intelligence and natural language processing, but extensive research in this area has yet to be undertaken. Crowdsourcing and Probabilistic Decision-Making in Software Engineering: Emerging Research and Opportunities is a pivotal reference source that provides vital research on the application of crowd-based software engineering and supports software engineers who want to improve the manner in which software is developed by increasing the accuracy of probabilistic reasoning to support their decision-making and getting automation support. While highlighting topics such as modeling techniques and programming practices, this publication is ideally designed for software developers, software engineers, computer engineers, executives, professionals, and researchers.
The Future of National Intelligence
National intelligence agencies have long adjusted to the opportunities and threats from new technologies, and have created structures, concepts, and practices to best apply new capabilities. But such recent technological developments as artificial intelligence are different in kind. Increasingly affordable to nongovernmental actors, they are powerful enough to overwhelm and marginalize much of what agencies do. In The Future of National Intelligence: How Emerging Technologies Reshape Intelligence Communities, Shay Hershkovitz argues that only with a new paradigm can these agencies take up this fundamentally new technological challenge.
Crowdsourcing
Crowdsourcing is a relatively recent phenomenon that only appeared in 2006, but it continues to grow and diversify (crowdfunding, crowdcontrol, etc.). This book aims to review this concept and show how it leads to the creation of value and new business opportunities. Chapter 1 is based on four examples: the online-banking sector, an informative television channel, the postal sector and the higher education sector. It shows that in the current context, for a company facing challenges, the crowd remains an untapped resource. The next chapter presents crowdsourcing as a new form of externalization and offers definitions of crowdsourcing. In Chapter 3, the authors attempt to explain how a compan...
Automated Data Analytics
The human mind is endowed with a remarkable capacity for creative synthesis between intuition and reason; this mental alchemy is the source of genius. A new synergy is emerging between human ingenuity and the computational capacity of generative AI models. Automated Data Analytics focuses on this fruitful collaboration between the two to unlock the full potential of data analysis. Together, human ethics and algorithmic productivity have created an alloy stronger than the sum of its parts. The future belongs to this symbiosis between heart and mind, human and machine. If we succeed in harmoniously combining our strengths, it will only be a matter of time before we discover new analytical horizons. This book sets out the foundations of this promising partnership, in which everyone makes their contribution to a common work of considerable scope. History is being forged before our very eyes. It is our responsibility to write it wisely, and to collectively pursue the ideal of augmented intelligence progress.
