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The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in between. Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the tenth anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations, essential tools in today's ultracompetitive marketplace.
Long known as the go-to management consultant of the design world, Keith Granet reveals more of his clear-eyed insights about running a creative business in this follow-up to his book The Business of Design. While aimed at creative enterprises, Granet's advice, quickly summarized as "know what you do best and focus on that," applies to any organization, small or large, commercial or nonprofit. He delves into the skill sets and people needed to grow a business, as well as the things you don't need (bad clients, bad employees, negative energy), in an engaging and easy-to-implement manner. His shrewd understanding, gleaned from decades of consulting for brands like Harrods, Pantone, John Varvatos, and Urban Archeology, makes this essential reading for anyone managing a business or thinking of starting one.
A well-designed Swedish room, whether an antique-filled country home or a contemporary industrial loft space, has a calm and feel-good quality that literally permeates the atmosphere. See how some of the most authentic advocates of Swedish design are using these ideas in their own homes, places of pure beauty and simplicity. The fundamental concepts of Swedish design are in full play at each location featured and are important qualities to incorporate into a home-those of functionality, quality of materials, light, preservation, art, eclecticism, color, sense of place and a deep reverence for nature. Featured in the book are projects by designers Eleish van Breems, 2Michaels, Liza Laserow, a...
No company of the twentieth century achieved greater success and engendered more admiration, respect, envy, fear, and hatred than IBM. Building IBM tells the story of that company—how it was formed, how it grew, and how it shaped and dominated the information processing industry. Emerson Pugh presents substantial new material about the company in the period before 1945 as well as a new interpretation of the postwar era.Granted unrestricted access to IBM's archival records and with no constraints on the way he chose to treat the information they contained, Pugh dispels many widely held myths about IBM and its leaders and provides new insights on the origins and development of the computer i...
It's not new to us that microservices are changing the way we conceive digital transformation, as organizations embrace digital transformation. Every day, more and more companies are betting on microservice adoption, and there is a strong reason for this: business needs to evolve and change at a fast pace, in order to adapt itself to satisfy a demanding 2.0 digital customer's experience in terms of overall service quality. Ensuring that such a change occurs seamlessly and progressively is one of the goals for microservices, and designing and building a solid microservice architecture is the way to guarantee that this happens from inception, by observing principles, best practices, design pat...
A theoretically sophisticated and cross-disciplinary reader in the anthropology of the body.
This book takes an original approach to business models and entrepreneurship, resulting from a durable involvement with entrepreneurs and from experiments combining theory and practice. The authors present the generation, remuneration, and sharing business model, which relates to the value generation, its remuneration and the sharing of this remuneration. They also outline the role and the central place of the business model within the entrepreneurial process; the theoretical bases conventions theory, resource based view and stakeholder theory and the construction of the GRS model; the experiments conducted within teaching, practical, and theoretical frameworks; and the contribution of the b...
The Business of Design debunks the myth that business sense and creative talent are mutually exclusive and, unlike other lackluster business books, is written and illustrated to captivate a visually thinking audience. For nearly thirty years, consultant Keith Granet has helped design professionals pursue their passion and turn a profit. From billing to branding, client management to marketing and licensing, The Business of Design reveals the tools necessary to create and run a thriving design business in today's ultra-competitive marketplace.
Technological innovations, sociological and consumer trends, and growing internationalization are transforming the cultural and creative industries (CCIs). These changes present new challenges for CCIs that require original and inventive answers. Innovation in the Cultural and Creative Industries analyzes the powerful strategies put in place by CCI organizations such as Nintendo, the Lascaux Cave and Daft Punk. The case studies presented in this book cover video games, books, music, museums, fashion, film and architecture. Each chapter is organized around five key points: a theoretical framework that focuses on a specific concept, a description of the methodological mechanism mobilized, a presentation of the industry concerned, the analysis of the innovative strategy and a recap of the lessons and best practices demonstrated by the case.
Swedish Interiors is the first book to share the history, progression, and key elements of Swedish style and how to use it in many different styles of homes. From the white and blue-hued images of the familiar Gustavian style to the gold accents and luxurious patterns found in the Swedish Baroque, Rococo, and Biedermeier periods, the secret to Swedish design is in having the confidence to mix old and new while maintaining a clean and simple aesthetic. Swedish Interiors emphasizes light, comfort and elegance. The authors operate Eleish Van Breems Antiques, a renowned Swedish antiques and decorating resource. Featured on Martha Stewart Living, and in Country Living, House Beautiful, Travel & Leisure, the New York Times, Traditional Home, Better Homes and Gardens, Victoria, and Yankee.