Welcome to our book review site go-pdf.online!

You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.

Sign up

Social Metacognition
  • Language: en
  • Pages: 386

Social Metacognition

Metacognition refers to thinking about our own thinking. It has assumed a prominent role in social judgment because our thoughts about our thoughts can magnify, attenuate, or even reverse the impact of primary cognition. Metacognitive thoughts can also produce changes in thought, feeling, and behavior, and thus are critical for a complete understanding of human social behavior. The present volume presents the most important and advanced research areas in social psychology where the role of metacognition has been studied. Specifically, the chapters of this book are organized into four substantive content areas: Attitudes and Decision Making, Self and Identity, Experiential, and Interpersonal....

Building, Defending, and Regulating the Self
  • Language: en
  • Pages: 351

Building, Defending, and Regulating the Self

This volume pulls together research on several aspects of the self. One set of chapters deals with the importance of building a self based on authenticity and "Who I really am."; a second group deals with the ways in which we defend views of the self as positive and powerful; a third group is concerned with multiple aspects of self regulation. Each of the chapters is a well-written, non-technical description of an important, currently active research program.

Handbook of Research on Identity Theory in Marketing
  • Language: en
  • Pages: 497

Handbook of Research on Identity Theory in Marketing

The Handbook of Research on Identity Theory in Marketing features cutting-edge research that delves into the origins and consequences of identity loyalty and organizes these insights around five basic identity principles that span nearly every consumer marketing subdomain. This Handbook is a comprehensive and state of the art treatment of identity and marketing: An authoritative and practical guide for academics, brand managers, marketers, public policy advocates and even intellectually curious consumers.

Dialogue Across Difference
  • Language: en
  • Pages: 498

Dialogue Across Difference

Due to continuing immigration and increasing racial and ethnic inclusiveness, higher education institutions in the United States are likely to grow ever more diverse in the 21st century. This shift holds both promise and peril: Increased inter-ethnic contact could lead to a more fruitful learning environment that encourages collaboration. On the other hand, social identity and on-campus diversity remain hotly contested issues that often raise intergroup tensions and inhibit discussion. How can we help diverse students learn from each other and gain the competencies they will need in an increasingly multicultural America? Dialogue Across Difference synthesizes three years’ worth of research...

Handbook of Brand Relationships
  • Language: en
  • Pages: 447

Handbook of Brand Relationships

  • Type: Book
  • -
  • Published: 2014-12-18
  • -
  • Publisher: Routledge

Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects. "The Handbook of Brand Relationships" includes chapters by well-known marketing and psychology scholars on topics related to the meaning, significance, and measurement of brand relationships; the critical connections between consumers and the brand; how brand relationships are formed through both thoughtful and non-thoughtful processes; and how they are built, repaired, and leveraged through brand extensions. An integrative framework introduces the book and summarizes the chapters' key ideas. The handbook also identifies several novel metrics for measuring various aspects of brand relationships, and it includes recommendations for further research.

The Nature and Origins of Mass Opinion Reconsidered
  • Language: en
  • Pages: 241

The Nature and Origins of Mass Opinion Reconsidered

  • Type: Book
  • -
  • Published: 2016-02-05
  • -
  • Publisher: Routledge

In the Nature and Origins of Mass Opinion (1992), John Zaller set out one of the most influential models of opinion formation: he presented the public as a pliable instrument of political elites, who are able to garner support simply by sending "cues" through the mass media telling Republicans or Democrats, for example, what "the" Republican or Democratic position is on a given issue. Contributors to this volume critically examine Zaller’s model and its implications, empirical and normative. The introduction contrasts two different strands in Zaller’s book, one of which confines the impact of media messages to politicians’ cues, the other of which emphasizes the impact of journalists’ interpretive frames. Other chapters examine whether elite domination of public opinion is desirable and assess how well Zaller’s model has withstood two decades of research. Zaller himself contributes a long retrospective in which he modifies some claims, defends others, and sets out a bold new research agenda. This book was published as a special issue of Critical Review: A Journal of Politics and Society.

Handbook of Personal Security
  • Language: en
  • Pages: 399

Handbook of Personal Security

The issue of psychological security within an increasingly unstable, interconnected world has become a defining challenge of modern individual and cultural life. The terror attacks of September 11, 2001 and the global financial crisis that unfolded in 2008 have intensified a sense of global and personal insecurity. This concern with psychological insecurity is reflected in contemporary culture, politics, the business world, consumer behavior, the arts, and other areas. Within this context, the psychological sciences have kept pace, vigorously investigating these issues. This handbook features the latest theory and research examining cognitive, emotional, and behavioral responses to security ...

Handbook of the Uncertain Self
  • Language: en
  • Pages: 497

Handbook of the Uncertain Self

This Handbook explores the cognitive, motivational, interpersonal, clinical, and applied aspects of personal uncertainty. It showcases both the diversity and the unity that defines contemporary perspectives on uncertainty in self within social and personality psychology. The contributions to the volume are all written by distinguished scholars in personality, social psychology, and clinical psychology united by their common focus on the causes and consequences of self-uncertainty. Chapters explore the similarities and differences between personal uncertainty and other psychological experiences in terms of their nature and relationship with human thought, emotion, motivation, and behavior. Sp...

Political Persuasion
  • Language: en
  • Pages: 417

Political Persuasion

This book examines the tactics of value recruitment through case studies in educational and environmental politics. By presenting interviews with activists and policymakers and numerous novel experiments, Thomas E. Nelson demonstrates the strategy behind value recruitment and how it shapes our political attitudes.

Encyclopedia of Social Psychology
  • Language: en
  • Pages: 1249

Encyclopedia of Social Psychology

  • Type: Book
  • -
  • Published: 2007-08-29
  • -
  • Publisher: SAGE

Contains entries arranged alphabetically from A to I that provide information on ideas and concepts in the field of social psychology.