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Genetic And Evolutionary Computation- GECCO 2004
The two volume set LNCS 3102/3103 constitutes the refereed proceedings of the Genetic and Evolutionary Computation Conference, GECCO 2004, held in Seattle, WA, USA, in June 2004. The 230 revised full papers and 104 poster papers presented were carefully reviewed and selected from 460 submissions. The papers are organized in topical sections on artificial life, adaptive behavior, agents, and ant colony optimization; artificial immune systems, biological applications; coevolution; evolutionary robotics; evolution strategies and evolutionary programming; evolvable hardware; genetic algorithms; genetic programming; learning classifier systems; real world applications; and search-based software engineering.
Digital Sport for Performance Enhancement and Competitive Evolution: Intelligent Gaming Technologies
Provides an overview of the increasing level of digitization in sport including areas of gaming and athlete training.
Branding and Advertising
Based on papers from a 2002 conference.
Growing Brands Through Sponsorship
Philip Gross addresses a new opportunity for growing brands that may reside within a sponsorship alliance. Typically, brands vie for image transfer from an event or other property when entering a sponsorship engagement. Yet this practice leaves a valuable part of a sponsorship alliance unexploited. Specifically, the author infers from theories of social and cognitive psychology to propose and test a research model that accounts for a sponsor to also gain from brand attitude and personality traits innately tied to a co‐sponsor of the same event. The results provide evidence for direct image transfer between two sponsor brands. Hence, pairing with a co‐sponsor might fortify or dilute a sponsor brand's image depending on the expediency of the image conveyed by that ally.
The Media Handbook
The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives and evaluating the plan, this fifth edition reflects the critical changes in how media is planned, bought, and sold by today’s industry professionals. Author Helen Katz looks at the larger marketing, advertising, and media objectives, and follows with an exploration of major media categories, including digital media. She provides a comprehensive analysis of planning and buying, with a continued focus on how those tactical elements tie back to the strategic aims of the brand and client. Also avai...
Sponsor- and Country-Related Predictors of Sponsorship Effectiveness
Christian Lucas investigates the effectiveness of sports sponsorships. Two empirical studies are conducted, based on a comprehensive literature review. Implications from both studies are derived that can guide sponsorship managers in their daily business. Successful sports marketing execution is more than purchasing a 30-second spot or signage in a stadium: It is to improve and enhance customer experience to be able to engage in a conversation with them. The first study analyses activation means by conducting a multi-level field study combining data about the sponsorship instruments of Bundesliga sponsors with fan perceptions. The second study examines international differences in sponsorship effectiveness of Formula One sponsors.
Encyclopedia of Information Science and Technology
"This set of books represents a detailed compendium of authoritative, research-based entries that define the contemporary state of knowledge on technology"--Provided by publisher.
Encyclopedia of Information Science and Technology, Third Edition
"This 10-volume compilation of authoritative, research-based articles contributed by thousands of researchers and experts from all over the world emphasized modern issues and the presentation of potential opportunities, prospective solutions, and future directions in the field of information science and technology"--Provided by publisher.
Intelligent Information Technologies: Concepts, Methodologies, Tools, and Applications
This set compiles more than 240 chapters from the world's leading experts to provide a foundational body of research to drive further evolution and innovation of these next-generation technologies and their applications, of which scientific, technological, and commercial communities have only begun to scratch the surface.
Encyclopedia of Information Science and Technology, First Edition
Comprehensive coverage of critical issues related to information science and technology.
