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Whether you’re designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today’s digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology. Designing successful products and services in the digital age requires a multi-disciplinary team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand sma...
BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance.
Negative emotions, including anger, fear, and shame, have been at the heart of recent political events, such as the protests against COVID-19 restrictions. These negative emotions can be politically destructive, leading people to act rashly without due concern for democratic principles. However, they can also accurately signal wrongdoing and motivate acts to redress the situation, as displayed in the Black Lives Matter and climate change movements. This volume brings together perspectives from political science and philosophy to shed new light on the political faces of negative emotions. Engaging with real-world political events from Europe, the US, and Africa, contributors critically evaluate much-discussed emotions, such as anger and fear, but also less prominent ones, such as frustration and discomfort.
User research is an effective strategy to gain a deeper understanding of your target audience — a crucial step in order to choose efficient design solutions and build smart products. But what has to be considered when conducting user research? What methods have proven themselves in practice? And how do you finally integrate your findings into the design process? With this eBook, you will learn to take the guesswork out of your design decisions and base them on real-life experiences and user needs instead. To get you started, we’ll consider various research methods and techniques, but we will also tackle the more practical aspects (and difficulties) which face-to-face research brings alon...
Contrarian investing--what it is, how it works, and why millions of successful investors see it as the only logical choice "(Davis is) one of the most widely respected technical market analysts operating today." --Louis Rukeyser Contrarians say that, when it comes to investing, the crowd is wrong more often than it is right--and prove it with their 200-year history of success! The Triumph of Contrarian Investing is a fascinating, in depth examination of the impact of crowd psychology on markets, how the crowd is often predictably incorrect, and how investors can use long-proven contrarian investing strategies to uncover tremendous buying and selling opportunities. Ned Davis, one of today's biggest names in investing, reveals: How to ignore the temptation to "join the crowd" and uncover tremendous opportunities Consistent signs that a stock's price has been driven too high or too low Strategies for protecting contrarian portfolios when--as sometimes happens--the crowd is right
This completely updated volume presents the effective and practical tools you need to design great desktop applications, Web 2.0 sites, and mobile devices. You’ll learn the principles of good product behavior and gain an understanding of Cooper’s Goal-Directed Design method, which involves everything from conducting user research to defining your product using personas and scenarios. Ultimately, you’ll acquire the knowledge to design the best possible digital products and services.
We’ve been led to believe that when we get sick, it’s our genetics. Or it’s just bad luck—and doctors alone hold the keys to optimal health. For years, Lissa Rankin, M.D., believed the same. But when her own health started to suffer, and she turned to Western medical treatments, she found that they not only failed to help; they made her worse. So she decided to take matters into her own hands. Through her research, Dr. Rankin discovered that the health care she had been taught to practice was missing something crucial: a recognition of the body’s innate ability to self-repair and an appreciation for how we can control these self-healing mechanisms with the power of the mind. In an ...
In an age of globalization and connectivity, the idea of "mainstream culture" has become quaint. Websites, magazines, books, and television have all honed in on ever-diversifying subcultures, hoping to carve out niche audiences that grow savvier and more narrowly sliced by the day. Consequently, the discipline of graphic design has undergone a sea change. Where visual communication was once informed by a designer's creative intuition, the proliferation of specialized audiences now calls for more research-based design processes. Designers who ignore research run the risk of becoming mere tools for communication rather than bold voices. Design Studies, a collection of 27 essays from an interna...
""Arrogance and Ignorance Can Get You Far"" is a book of stories and life experiences from an unknown humorist named Doug Sheehy. His wit, self-deprecation and perspective on a wealth of subjects provide his slanted, yet poignant view on many topics. Stories include driving lessons, movie reviews, fictitious holidays, eBay addictions, imaginary dinners, family lessons, mowing adventures, children's stories and many more humorous truths that will make you smile. Thirty unbridled chapters of life, chaos and one man's view on it all. At the end of the book you learn a lot about who Doug is, but also about his life and how he lives it.
With emphasis on the designer's role in strategy, research, brainstorming, prototyping and development, this book is devoted to teaching interaction design to those new to the field.