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Designing Quality Survey Questions
Surveys are a cornerstone of social and behavioral research, and with the use of web-based tools, surveys have become an easy and inexpensive means of gathering data. But how researchers ask a question can dramatically influence the answers they receive. Sheila B. Robinson and Kimberly Firth Leonard’s Designing Quality Survey Questions shows readers how to craft high quality, precisely-worded survey questions that will elicit rich, nuanced, and ultimately useful data to help answer their research or evaluation questions. The authors address challenges such as crafting demographic questions, designing questions that keep respondents engaged and avoid survey fatigue, web-based survey formats, culturally-responsive survey design, and factors that influence survey responses. Additionally, “Stories from the Field” features provide real world experiences from practitioners who share lessons learned about survey design, and end-of-chapter exercises and discussion questions allow readers to apply the information they’ve learned.
Designing Quality Survey Questions
Surveys are a cornerstone of social and behavioral research, and with the use of web-based tools, surveys have become an easy and inexpensive means of gathering data. But how researchers ask a question can dramatically influence the answers they receive. Designing Quality Survey Questions shows readers how to craft high quality, precisely-worded survey questions that will elicit rich, nuanced, and ultimately useful data to help answer their research or evaluation questions. The authors address challenges such as language preferences for standard demographic questions (e.g. How to ask about gender), creative question design to keep respondents engaged and avoid survey fatigue, web-based survey formats, culturally-responsive survey design, and factors that influence survey responses (memory, social desirability, etc.). Numerous examples of questions illustrate each identified principle of question construction.
Social Research Methods
Whether students are working with qualitative, quantitative, or mixed methods approaches, this book demonstrates how good research is about asking and answering good questions—and guides readers new to methods in how to understand, structure, and successfully explore those questions.
Investigating the Social World
The Tenth Edition of the bestselling Investigating the Social World provides students with the critical skills necessary to evaluate research and to carry out their own research. Each chapter integrates instruction in the various core research methods with investigation of interesting aspects of the social world. The book has always sought to communicate the excitement of social research and the importance of carefully evaluating the methods we use in that research. This edition also includes updated coverage of each research method and features many new examples reflecting research on the key issues we have experienced since 2020: the COVID-19 pandemic, the rise of social justice movements, and threats to democracy. It also includes exercises based on the 2020 General Social Survey dataset. This textbook is also available in SAGE′s Vantage platform for the first time. This title is accompanied by a complete teaching and learning package in SAGE Vantage, an intuitive learning platform that integrates quality SAGE textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability.
Consumer Behavior
In Consumer Behavior Insights, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues impacting consumer behavior including social media, a global mindset of consumer behaviors, and the ethical aspects of consumer behavior. The authors draw on extensive consumer behavior research and teaching experience to offer a streamlined pedagogical framework designed to provide a contemporary and fresh voice in the discipline. Consumer Behavior Insights is ideal for undergraduates, graduate, MBAs, and executives seeking new insights to better understand consumers. In this edition, you'll find: An easy-to-follow introduction to and overview of consumer behavior The consumer buying process A throughgoing focus on global, ethical, and social media issues relevant to consumer behavior Supplementary materials for instructors, including PowerPoint slides and a Test Bank
Understanding the Social World
The author is a proud sponsor of the 2020 SAGE Keith Roberts Teaching Innovations Award—enabling graduate students and early career faculty to attend the annual ASA pre-conference teaching and learning workshop. Understanding the Social World: Research Methods for the 21st Century is a concise and accessible introduction to the process and practice of social science research. Fast-paced and visually engaging, the text crosses disciplinary and national boundaries, pays special attention to concern for human subjects, and focuses on the application of results. As it rises to the requirements of a world shaped by big data and social media, Instagram and avatars, blogs and tweets, the text als...
Unicorn Mountain
Unicorn Mountain, a Mythopoeic Fantasy Award winner for Best Novel, here appears in a re-edited and revised version in Michael Bishop's preferred text some thirty years after its original publication, when it was hailed for its adult focus, its gritty characters and situations, and its imaginative narrative elements, which include ranching in Colorado, Ute Indian lore, a Denver-based advertising firm, Swing Era music, an old Bendix TV set that transmits signals from an askew parallel Earth, and, last but no less disquieting, transdimensional migrations of living unicorns. These four characters dramatically animate Unicorn Mountain: * Elizabeth (Libby) Quarrels: a woman struggling to make a g...
Shadowmancer
Shadowmancer takes you into a world of superstition, magic and witchcraft, where the ultimate sacrifice might even be life itself. Obadiah Demurral is a sorcerer who is seeking to control the highest power in the Universe. He will stop at nothing. The only people in his way are Raphah, Kate, Thomas and the mysterious Jacob Crane. Packed full of history, folklore and smuggling, Shadowmancer is a tale of an epic battle that will grip both young and old. The thrills, suspense and danger are guaranteed to grab the attention and stretch imaginations to the limit.
The Book of Hidden Things
Four old friends confront their darkest secrets in this fantasy steeped in nostalgia, folklore, religion, and the seductive landscape of Southern Italy—by the Italian Neil Gaiman. “A tale of adventure, mystery, friendship and heart-wrenching beauty that will make you re-examine what is holy, what is true, and what is beyond the realm of possibility.” —BookPage Four old school friends have a pact: to meet up every year in the small town in Puglia they grew up in. Art, the charismatic leader of the group and creator of the pact, insists that the agreement must remain unshakable and enduring. But this year, he never shows up. A visit to his house increases the friends’ worry: Art is f...
