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Practical Marketing for the Academic Library
This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice. In an age in which federal funding for libraries is being cut, libraries of every size and type must prove their value. Practical Marketing for the Academic Library offers academic librarians approachable methods for marketing to students, faculty, and administration, and it also inspires them to attempt new structures for marketing initiatives, including encouraging existing staff to form teams with wide ranges of skills. Librarians from all academic libraries, inc...
Creating Online Tutorials
Today’s students rely heavily on electronic resources; they expect to be able to access library resources from any location and at any time of the day. Online education is ubiquitous from K-12 through graduate level coursework and is increasingly used in on-the-job training. Libraries must be prepared to guide learners to use library resources when and where they are needed. Thoughtfully designed online tutorials can be the library’s answer to providing this point-of-need instruction that learners have come to expect. When librarians don’t have the technical expertise needed to create online tutorials, Creating Online Tutorials: A Practical Guide for Librarians, Second Edition will hel...
Reading Workplace Dynamics
Reading Workplace Dynamics offers a renewed ethos for public librarianship synthesizing frontline practitioner outcomes with scholarship via a blend of chapters presenting innovative and bold testimony on ways in which COVID-19 forever changed public librarianship.
Integrating LibGuides into Library Websites
Integrating LibGuides into Library Websites introduces ideas and options for both newer users and administrators. This book covers responsive, mobile-first web design, and provides overviews and in-depth information for LibGuides authors and administrators. Topics covered include: Introduction: If you’re new to LibGuides, learn the ins and outs as well as how to maximize functionality through the use of the new version and LibApps Administration and Management: Learn about the administrator’s role in LibGuides and how you foster cooperation and integration between content creators and users Usability and Accessibility: Using theoretical and concrete ideas, improve LibGuides content and u...
Reckoning
How do journalists know what they know? Who gets to decide what good journalism is and when it's done right? What sort of expertise do journalists have, and what role should and do they play in society? Until a couple of decades ago, journalists rarely asked these questions, largely because the answers were generally undisputed. Now, the stakes are rising for journalists as they face real-time critique and audience pushback for their ethics, news reporting, and relevance. Yet the crises facing journalism have been narrowly defined as the result of disruption by new technologies and economic decline. This book argues that the concerns are in fact much more profound. Drawing on their five year...
Dark Matter Artificial
"Discover dark matter's secrets... What is an AI's true role? Will bumbling siblings find their way home from deep space? Dark matter is judging us-are we worthy of existence? Would you step through a portal into another reality? Can the discoverer of dark matter uncover its secrets? Ten authors explore dark matter, unraveling its secrets and revealing its mysterious nature. Featuring the talents of Stephanie Espinoza Villamor, C.D. Gallant-King, Tara Tyler, Mark Alpert, Olga Livshin, Steph Wolmarans, Charles Kowalski, Kim Mannix, Elizabeth Mueller, and Deniz Bevan. Hand-picked by a panel of agents, authors, and editors, these ten tales will take readers on a journey across time and space. Prepare for ignition!"--
AMSTAT News
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Annual Report
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The Value of Academic Libraries
This report provides Association of College and Research Libraries (ACRL) leaders and the academic community with a clear view of the current state of the literature on value of libraries within an institutional context, suggestions for immediate "Next Steps" in the demonstration of academic library value, and a "Research Agenda" for articulating academic library value. Its focus is to help librarians understand, based on professional literature, the current answer to the question, "How does the library advance the missions of the institution?" This report is also of interest to higher educational professionals external to libraries, including senior leaders, administrators, faculty, and student affairs professionals.
