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Emotions and Values in Equity Crowdfunding Investment Choices 1
Equity crowdfunding is a new way for seed stage start-ups to generate initial capital and, as such, raises questions around the choices made by investors within this area. Understanding it is important for investor protection, as investors are generally unaware of the factors that can influence their decisions. However, investing in equity crowdfunding places the investor in a unique decision-making framework, in which resources such as images, videos and storytelling are all mobilized by entrepreneurs and platforms as tools of persuasion. This context thus seems to favor more holistic and emotional decision-making, rather than a process that is rational and analytical. This first volume centers on the emotional and axiological determinants of choice. A transdisciplinary theoretical analysis is carried out, combining different fields within the social sciences, primarily finance, marketing and psychology. This state of the art leads to the emergence of an original theoretical framework for understanding investment choices in equity crowdfunding.
Epica Book 24: Europe's Best Advertising
Epica 24: Europes Best Advertising is an essential text for those working in the advertising industry. It is the only reference annual on European advertising that covers all types of media, from commercials and print publications to internet sites and integrated marketing campaigns.Epica Book 24 includes articles by Lewis Blackwell and Mark Tungate, author of Media Monoliths (Kogan Page, 2004) and Adland (Kogan Page, 2007), as well as an introduction by Filip Nilsson, creative director of Forsman & Bodenfors, Gothenburg.
Marketing
Avec la collaboration de Blandine Antéblian, Yohan Bernard, Véronique Collange, Georgina Gonzalez-Hemon, Jean-Marc Joyeux, Dominique Laurence, Mathilde Pulh Avec la multiplication des canaux de distribution et de communication, l’intensification et l’internationalisation de la concurrence, l’évolution des comportements de consommation, la prise en considération de nouveaux enjeux sociaux et environnementaux, définir et mettre en œuvre une stratégie marketing est de plus en plus complexe. Le but de cet ouvrage est de s’approprier, à travers 11 études cas concrets et reposant sur des fondements théoriques, les divers leviers marketing sur lesquels une entreprise peut s’appuyer afin de se développer sur un marché. Tous les chapitres respectent une architecture qui permet de situer les entreprises dans leur secteur d’activité, de comprendre les enjeux théoriques et managériaux auxquels elles sont confrontées, d’apporter des réponses concrètes à leurs interrogations concernant les actions marketing à mener : stratégie marketing, l’offre, les stratégies de distributions, la communication…
Development and Territorial Restructuring in an Era of Global Change
Thinking about development and the environment simultaneously is one of the biggest scientific and societal challenges of the 21st century. Understanding the interactions between biophysical systems and human activities in an era of global change requires overcoming disciplinary divides and opening up new epistemological perspectives. This book explores these challenges using a territorial lens. Combining various scales of analyses (from global to local) and contexts (both urban and rural) in the North and in the South, it analyzes the relationships between environment and development through a variety of geographical objects (i.e. cities, rural and agricultural areas, coastlines, watershed)...
Experience in Healthcare Innovation
Using the experience of patients, users, healthcare professionals and other stakeholders to innovate and rethink healthcare organizations and systems is gaining ground. Deploying these innovative methods and practices, however, requires an understanding and mastery of theoretical principles, as well as experimenting with them in the field. Experience in Healthcare Innovation alternates between theoretical presentations and case studies/examples in order to present the key notions of innovation in healthcare and the experiences of the people at the heart of healthcare ecosystems. It brings together diverse and complementary perspectives, shedding new light on the issue of healthcare experience through the prism of innovation. It includes a wealth of resources, ideas and results for all of those in healthcare wishing to implement innovative approaches that place the human experience at the heart of healthcare ecosystems.
The Emergence of Start-ups
In France, the number of young start-ups has soared since the beginning of the 2010s, leading the government to encourage their development and make France the “start-up nation”. This book contributes to a better understanding of the emergence of these companies by studying the influence of the ecosystem on their development and the modes of financing that they use. The financing of start-ups remains a major challenge insofar as they are often faced with refusal from the banks. Successful financing depends largely on the geopolitical and economic environment. Through a comparative study of models from both France and English-speaking countries, the authors explore possible financing solutions for France. The book concludes with a discussion of equity crowdfunding, which proves to be a successful financing alternative. Including theoretical and empirical studies, this book provides concrete solutions aimed at developing innovative entrepreneurship in France.
Gestion des ressources humaines
Avec la collaboration de Pascal Moulette, Nathalie Lapayre, Karine Rymeyko, Ilda-Ilse Ilama Burgunder, Laurence Godard, Anne Maeder, Damien Collard, Loris Guery, Florent Noel, Daniel Pelissier, Clara Laborie, Emmanuel Abord de Chatillon, Alice Monnier, Christian Defelix, Ewan Oiry, Ariel Mendez, Camille Bertereau, Sébastien Mainhagu, Ingrid Mazzilli, Rémi Bourguignon Cet ouvrage relatif à la gestion des ressources humaines (GRH) propose d’explorer de grandes thématiques qui sont actuellement des défis pour les organisations : attractivité et fidélisation, rémunération, gestion des carrières, diversité, conditions de travail, résilience organisationnelle, dialogue social, territ...
Skills Management
Managing skills is at the core of Human Resources Management. Based on previous literature and realized with researchers from Magellan, the Research Center in Management of iaeLyon, Skills Management examines how skills can be analyzed at the individual and collective levels, and investigates the focus on different types of skills – including technical, soft, learning, leadership and emotional skills. The book examines how skills management is applied in various contexts and for various populations, cultures and profiles, with examples ranging from middle managers having to develop organizational skills in a changing environment, to engineers having to develop soft skills beyond their technical skills; from police officers developing emotional skills, to the new skills that are needed when a hospital introduces a new approach to shared leadership. In the concluding chapter, this book also investigates how it is sometimes difficult to focus on skills development when organization needs are focused on flexibility.
Security and its Challenges in the 21st Century
By the year 2000, a balance was sought between security requirements and a respect for privacy, as well as for individual and collective freedoms. As we progress further into the 21st century, however, security is taking precedence within an increasingly controlled society. This shift is due to advances in innovative technologies and the investments made by commercial companies to drive constant technological progress. Despite the implementation of the General Data Protection Regulation (GDPR) within the EU in 2018 or 2020’s California Consumer Privacy Act (CCPA), regulatory bodies do not have the ability to fully manage the consequences presented by emerging technologies. Security and Its Challenges in the 21st Century provides students and researchers with an international legal and geopolitical analysis; it is also intended for those interested in societal development, artificial intelligence, smart cities and quantum cryptology.
Data Analysis and Applications 2
This series of books collects a diverse array of work that provides the reader with theoretical and applied information on data analysis methods, models and techniques, along with appropriate applications. Volume 2 begins with an introductory chapter by Gilbert Saporta, a leading expert in the field, who summarizes the developments in data analysis over the last 50 years. The book is then divided into four parts: Part 1 examines (in)dependence relationships, innovation in the Nordic countries, dentistry journals, dependence among growth rates of GDP of V4 countries, emissions mitigation, and five-star ratings; Part 2 investigates access to credit for SMEs, gender-based impacts given Southern Europe’s economic crisis, and labor market transition probabilities; Part 3 looks at recruitment at university job-placement offices and the Program for International Student Assessment; and Part 4 examines discriminants, PageRank, and the political spectrum of Germany.
