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Emerging Trends and Innovation in Sports Marketing and Management in Asia
Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry, there is a need for efficient and strategic advertising to promote competitions, events, and teams. Emerging Trends and Innovation in Sports Marketing and Management in Asia brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry. This publication is an essential reference source for academicians, researchers, industry practitioners, and upper-level students interested in the theories and practices of sports marketing and management with a special focus on Asia.
Basketball
Basketball: A Guide for Physical Education Teachers and Coaches is a valuable resource for those beginning to teach the sport or even seasoned coaches looking for a fresh approach to the game. The practical guide is a consolidated effort from two authors who have taught and coached the sport at various levels for many decades. Their aim is to share knowledge and sound pedagogical approaches in teaching and coaching basketball.This book will show you how to teach fundamental skills and concepts progressively through fun and innovative ways. It includes many modified games and examples of lesson plans aim to develop competent and confident learners through differentiated instruction. In this guide, Koh and Wang advocate the importance of taking a 'game-based' approach to develop good decision-making skills in the game. You will be able to select different types of content with a skill/concept, plan and deliver a teaching/coaching session to cater to different groups of learners.Complete with numerous tactics, skills and tips, Basketball: A Guide for Physical Education Teachers and Coaches is a wealth of information for instructors.
Coach Education in Football
Association Football is undoubtedly a global sport, with millions of individuals participating in more than 200 countries. The need for an educated football coaching workforce to deliver appropriate coaching practices has never been greater. Formal coach education, which is often the primary medium for developing football coaches, is socially constructed, meaning an array of social, cultural, and historical factors underpin the design and delivery of any provision. Coach Education in Football: Contemporary Issues and Global Perspectives is the first book to explicitly explore these aspects, by providing critical insight into football coach education programmes from across the globe. Each cha...
Sports Media, Marketing, and Management: Breakthroughs in Research and Practice
The application of marketing and management concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Sports Media, Marketing, and Management: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories, in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics, such as brand management, social media, and sports tourism marketing, this publication is ideally designed for students, researchers, academicians, professionals, and practitioners as well as scientists and executive managers interested in the marketing strategies of sporting media and events.
Modern Perspectives and Current Trends in Asian Education, Psychology, and Sociology
A major field in the worlds of education, training, and social sciences is the field where learners are inculcated with special interests in society and the relationships between individuals in society. Social science has always been an important instrument that allows us to gain an understanding of social phenomena and changes by providing commentaries, producing explanations, and attempting to synthesize a diversity of information sets to formulate theories. However, as changes take place in nearly every aspect of the modern world at an increasing speed, there quickly emerges new factors that have never been incorporated into the analytical framework in recent decades. Modern Perspectives ...
The Routledge Handbook of Coach Development in Sport
The Routledge Handbook of Coach Development in Sport is a comprehensive text that underscores the importance of learning and context for those who sculpt the environment in which people of all ages develop in and through sport. Coaches and those responsible for the development of coaches are best positioned as both learners and facilitators of learning. As sport becomes more globalised, the concomitant professionalisation of coaches necessitates ongoing learning and development to embrace new knowledge and understanding. Moreover, contemporary coach development presents as a wicked problem, in that it continues to evolve, it is contextually bound, and there is no single or obvious way to app...
Coaching Values and Life Skills through Physical Education and Sports
This impactful resource guide is for international educators and practitioners involved in Physical Education and Sport (PES) who want to learn evidence-based approaches to the teaching of values and character education. Through a systematic approach to teaching and evaluating values and character education, this book bridges the gap between theory and practice. It offers empirical evidence and strategies to show how values and character can be internalized, through carefully designed experiences, active participation, and regular reinforcement, without compromising the time needed to learn sports skills - a common concern raised by PE teachers and sports coaches. Results from case studies h...
