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Public Relations Strategies and Tactics
  • Language: en
  • Pages: 340

Public Relations Strategies and Tactics

  • Type: Book
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  • Published: 2018-12-07
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  • Publisher: Unknown

Public Relations Strategies and Tactics addresses contemporary public relations approaches and equips students with knowledge and information about relevant theoretical frameworks and strategies for modern communication. The anthology features diverse viewpoints and carefully selected readings to offer students an understanding of public relations. This anthology lays out critical theories and definitions with select readings to introduce students to concepts

Crisis Communication Reader
  • Language: en

Crisis Communication Reader

Crisis Communication Reader provides students with a carefully selected collection of articles to help them better understand the heritage and practice of crisis communication. The anthology defines the discipline and provides a framework to understand how contemporary public relations professionals anticipate, react, and deploy crisis communication approaches. Unit I introduces readers to the discipline, presents respected theories of crisis communication, including Situational Crisis Communication Theory, and offers strategies for time management and communication approaches to protect an organization's reputation during crisis. Unit II underscores the importance of crisis communication pl...

The European Right to Be Forgotten
  • Language: en
  • Pages: 205

The European Right to Be Forgotten

The European Right to be Forgotten: The First Amendment Enemy asserts that the right to be forgotten provision of the European General Data Protection Regulation threatens the free flow of information within a global society. In a thoughtful explanation of how the regulation functions as an enemy of the United States’ First Amendment, the book addresses the marketplace of ideas, communication in democracy, the specter of government intervention, censorship, and the distortion of history in the Right to be Forgotten environment. While RTBF advocates point to the regulation as a privacy victory, the author explains how the erasure of data from search engine results foretells negative consequences for social, political, and economic environments. In a rallying cry to preserve freedom of information in the technology driven era, the author presents “The Free Speech Manifesto for the Digital Age: Seven Tenets to Preserve Information Flow in Democracy.” This book offers a unique communications-based perspective on the Right to be Forgotten and precisely documents why a corresponding regulation in the United States conflicts with constitutional protections.

Communicating Corporate Social Responsibility
  • Language: en
  • Pages: 135

Communicating Corporate Social Responsibility

At a time when corporations are facing increasing pressures to devise and implement corporate social responsibility (CSR) programs and deal with societal issues, Communicating Corporate Social Responsibility: The Trust Factor explores theoretical frameworks and practical applications for creating trust between organizations and key stakeholders. By examining the effects of corporate social responsibility on social media engagement and purchase intention, Kristie Byrum navigates who should carry the CSR message and offers guidance on appropriate channels for communication. Byrum provides a robust communication model that considers the delicate value of trust in the context of corporate social responsibility communication and delivers insights regarding how organizations can plan and execute corporate communications approaches that consider the appropriate source and channel. Scholars of communication, public relations, and leadership will find this book of particular interest.

The Last Balladeer
  • Language: en
  • Pages: 393

The Last Balladeer

Just after recording with John Coltrane in 1963, baritone singer Johnny Hartman (1923–1983) told a family member that “something special” occurred in the studio that day. He was right – the album, containing definitive readings of “Lush Life” and “My One and Only Love,” resides firmly in the realm of iconic; forever enveloping listeners in the sounds of romance. In The Last Balladeer, author Gregg Akkerman skillfully reveals not only the intimate details of that album but the life-long achievements and occasional missteps of Hartman as an African-American artist dedicated to his craft. This book carefully follows the journey of the Grammy-nominated vocalist from his big band ...

The Handbook of Financial Communication and Investor Relations
  • Language: en
  • Pages: 540

The Handbook of Financial Communication and Investor Relations

The first book to offer a global look at the state-of-the-art thinking and practice in investor relations and financial communication Featuring contributions from leading scholars and practitioners in financial communication and related fields—including public relations, corporate communications, finance, and accounting— this volume in the critically acclaimed “Handbooks in Communication and Media” seriesprovides readers with a comprehensive, up-to-date picture of investor relations and financial communications as they are practiced in North America and around the world. The Handbook of Financial Communication and Investor Relations provides an overview of the past, present, and futu...

The Right to Memory
  • Language: en
  • Pages: 178

The Right to Memory

The field of memory studies has typically focused on everyday memory and commemoration practices through which we construct meaning and identities. The Right to Memory looks beyond these everyday practices, focusing instead on how memory relates to human rights and socio-legal constructs in order to legitimize and protect groups and individuals. With case studies including Polish Holocaust Law, the Indian origins of Amartya Sen’s capability theory approach, and the right to memory through digital technologies in Brazilian and British museums, this collected volume seeks to establish the right to memory as a foundational topic in memory studies.

Journalism Standards of Work Today
  • Language: en
  • Pages: 166

Journalism Standards of Work Today

This research examines journalism ethics to answer the questions of whether we still need journalism ethics in the twenty-first century, if it is possible to exercise journalistic standards of work and, if so, on what values should these ethics be based in a world much different from that which existed when the first journalism codes of ethics were formulated in the nineteenth and early twentieth centuries. To distil the motivations and essence of the early journalistic standards of work, the book discusses the function of media in a democracy and the formation of mass media during the first industrial revolution, as well as its consequential change in journalists’ locus of control and how...

The Handbook of Communication Rights, Law, and Ethics
  • Language: en
  • Pages: 356

The Handbook of Communication Rights, Law, and Ethics

  • Categories: Law

Discover how modern technological realities shape freedoms of expression and opinion with this comprehensive resource. The Handbook of Communication Rights, Law, and Ethics delivers an extensive review of the challenges facing modern communication rights. It offers readers an examination of the interplay between communication law and ethics and the role played by communication professionals in protecting individuals’ rights to communication. Distinguished authors Loreto Corredoira, Ignacio Bel Mallén and Rodrigo Cetina Presuel walk readers through the fundamental ideas and concepts that represent universal common ground regarding communication rights. They compare communication rights the...

Virginia Woolf and Her Female Contemporaries
  • Language: en
  • Pages: 255

Virginia Woolf and Her Female Contemporaries

Virginia Woolf and Her Female Contemporaries helps us comprehend the ways that women writers and artists contributed to and complicated modernism by contextualizing them alongside Woolf's work.