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Perkembangan digital yang cepat sangat berpengaruh pada kehidupan manusia. Mulai dari gaya hidup hingga dunia bisnis salah satunya dalam bidang manajemen pemasaran. Manajemen Pemasaran adalah bagian penting dalam ilmu manajemen untuk merencanakan, mengeksekusi dan mengendalikan proses pemasaran agar dapat mencapai tujuan yang diinginkan perusahaan. Dalam manajemen pemasaran ada sebuah aspek yang dikenal sebagai aspek Bauran Pemasaran. Bauran pemasaran adalah serangkaian strategi yang digunakan Perusahaan dalam mempromosikan produk yang akan dijual di pasar. Buku Strategi Bauran Pemasaran Inovatif ini memuat beberapa strategi yang dapat dipelajari pihak manajemen untuk diterapkan dalam praktik manajemen.
This open access book applies for the first time emerging concepts of socioeconomics to analyse an economic sector, namely agriculture. It considers the rational choices of all actors in the system (just as agricultural economists do) and their cultural preferences and constraints (just as rural sociologists do). Socioeconomic concepts are subsequently used to structure agricultural issues with regard to the three governance mechanisms (hierarchy, markets, and cooperation), and different agricultural systems are presented and compared. The book will be of interest to social scientists with various backgrounds, and seeks to break down the barriers of single-disciplinary thinking.
The fast-paced novel from the internationally bestselling author of The Best Laid Plans, Morning, Noon & Night and Bloodline.
The presidency of Susilo Bambang Yudhoyono (2004–14) was a watershed in Indonesia's modern democratic history. Yudhoyono was not only the first Indonesian president to be directly elected, but also the first to be democratically re-elected. Coming to office after years of turbulent transition, he presided over a decade of remarkable political stability and steady economic growth. But other aspects of his rule have been the subject of controversy. While supporters view his presidency as a period of democratic consolidation and success, critics view it as a decade of stagnation and missed opportunities. This book is the first comprehensive attempt to evaluate both the achievements and the shortcomings of the Yudhoyono presidency. With contributions from leading experts on Indonesia's politics, economy and society, it assesses the Yudhoyono record in fields ranging from economic development and human rights, to foreign policy, the environment and the security sector.