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Quantitative Modelling In Marketing And Management (Second Edition)
The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques.The first edition of 'Quantitative Modelling in Marketing and Management'...
Advances in Doctoral Research in Management
This book deals with the intellectual foundation of the sociopolitical, economic and legal systems of developing countries, using a methodological approach. It calls for not only the need to search for a country's cultural identity, but also a need to analyze the prevalent concepts important to a contemporary modern society, such as the respect for an individual, human rights, freedom, equality, democracy and the universal respect for law.Based on the author's lifelong reflection on why some of these deeply treasured Western values and institutions have not been useful in developing democracy in Asia, it examines which values are applicable and which are not to Asian emerging societies. China's historical and contemporary attempts in modernization and development are used as examples throughout the book. As a valuable resource for decision-makers of developing countries, this book will help to shed some light on what to look for in a cultural identity and what to subscribe to among the values circulating in our globalized world.
Quantitative Modelling In Marketing And Management
The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling.Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques.This book focuses on the description and applications of many quantitative modelling approaches applied to marketing and management. The structure encompasses statistical, computer and mathematical as well as other models. The topics range from fuzzy logic and logical discriminant models to growth models and k-clique models. It also covers current research being conducted in the field.
New Information and Communication Technologies for Knowledge Management in Organizations
This book contains the refereed proceedings of the 5th Annual Global Innovation and Knowledge Academy, GIKA 2015, held in Valencia, Spain, in July 2015. The theme of the conference was “New Knowledge Impacts on Designing Implementable Innovative Realities.” The GIKA conference offers a unique opportunity for researchers, professionals, and students to present and exchange ideas concerning management, information systems, and business economics and see its implications in the real world. The 13 contributions accepted for GIKA 2015 were selected from 102 submissions and include research that contributes to the creation of a solid evidence base concerning new information and communication technologies for knowledge management, measuring the impact and diffusion of new technologies within organizations, and highlighting the role of new technologies and tools in the relationships between knowledge management and organizational innovation.
Embedded Artificial Intelligence
This book explores the role of embedded AI in revolutionizing industries such as healthcare, transportation, manufacturing, and retail. It begins by introducing the fundamentals of AI and embedded systems and specific challenges and opportunities. A key focus of this book is developing efficient and effective algorithms and models for embedded AI systems, as embedded systems have limited processing power, memory, and storage. It discusses a variety of techniques for optimizing algorithms and models for embedded systems, including hardware acceleration, model compression, and quantization. Key features: • Explores security experiments in emerging post‐CMOS technologies using AI, including...
Intelligent Systems and Applications
This book presents the proceedings of the International Computer Symposium 2014 (ICS 2014), held at Tunghai University, Taichung, Taiwan in December. ICS is a biennial symposium founded in 1973 and offers a platform for researchers, educators and professionals to exchange their discoveries and practices, to share research experiences and to discuss potential new trends in the ICT industry. Topics covered in the ICS 2014 workshops include: algorithms and computation theory; artificial intelligence and fuzzy systems; computer architecture, embedded systems, SoC and VLSI/EDA; cryptography and information security; databases, data mining, big data and information retrieval; mobile computing, wireless communications and vehicular technologies; software engineering and programming languages; healthcare and bioinformatics, among others. There was also a workshop on information technology innovation, industrial application and the Internet of Things. ICS is one of Taiwan's most prestigious international IT symposiums, and this book will be of interest to all those involved in the world of information technology.
Advances in Intelligent Systems and Applications - Volume 1
The field of Intelligent Systems and Applications has expanded enormously during the last two decades. Theoretical and practical results in this area are growing rapidly due to many successful applications and new theories derived from many diverse problems. This book is dedicated to the Intelligent Systems and Applications in many different aspects. In particular, this book is to provide highlights of the current research in Intelligent Systems and Applications. It consists of research papers in the following specific topics: l Graph Theory and Algorithms l Interconnection Networks and Combinatorial Algorithms l Artificial Intelligence and Fuzzy Systems l Database, Data Mining, and Informat...
Strategic Management in Tourism, 3rd Edition. CABI Tourism Texts
This comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global trends, as well as an analysis of the impact of crucial environmental issues and their implications. Now in its third edition, and reviewing the major factors affecting international tourism management, this well-established student resource provides an essential overview of strategic management for students and professionals in the tourism sector.
Socialism with a Human Face
East Germany’s economic history is typically told as a story of the unravelling of an inherently flawed system. Yet, while the system’s inefficiency is undeniable, its economic history was much richer than its comparatively poor economic performance suggests. For many who lived there, it was a system that, over its forty years, was capable of achievements and generally functioned at bearable levels. This book combines the insights of behavioural economics with archival research to peel away layers of rhetoric and assumptions about the East German economy and explore aspects of that underlying functionality. Through a series of cases studies that examine the establishment of socialist wor...
