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Whispers of Humanity
Poetry and painting juxtaposed, text with texture, image with metaphor, allow the artforms to inform each other and offer new context. Kyle Hawke's musings on life, meaning, and purpose blend with Wade Edwards's abstract and impressionist visions to spark insight on identity, the human condition, and the opportunity inherent in each moment.
Provence for All Seasons
It's almost spring, and the Bitneys have returned for another season in Provence amid the olive trees, orchards and vineyards. With the renovations of their villa almost done, there is now time to learn more about the land they want to live in... Great sights lie within easy reach: the magnificent Roman Pont du Gard; Aix-en-Provence, where myriads of fountains blow water into the air; Arles, where Van Gogh painted his greatest masterpieces; and there are even unexpected festivals along the way. For Gordon Bitney, this also becomes his own personal journey: adapting to another culture, learning French and finding his legs on a bicycle. His wry sense of humour about himself and others brings a measure of fun to every page. He says, a How can you resist a place that gets three hundred sunny days every year?'
Marketing Performance
Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing – because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to shareholders. If this is how you think about marketing, this book is for you. It is a book for CMOs who adopt an investor's mindset, and it deals with the most pressing marketing performance questions. This isn't a work of theory. This is a hands-o...
Optimizing Growth
Leverage big data and demand into sustainable profitable growth Optimizing Growth is a handbook for how to succeed in the age of big data. Today’s business environment looks dramatically different than it did even a decade ago, and it continues to evolve at an increasing rate; macroeconomic shifts, consumer trends, technological advances, and changing competitive dynamics are accelerating the pace of change, and businesses are struggling to grow amidst the turbulence. This book provides insightful guidance, real-world success stories and practical tools to achieve growth in this new era, utilizing big data to achieve a deeper understanding of demand, customers, competitors, and opportunity...
New Perspectives on State Government Fiscal Challenges
"In this book, nineteen experts examine topics ranging from constitutional reform and debt fatigue to fiscal rules and zero-based budgeting. Together, these contributions inform a multifaceted, nuanced argument for the need to formalize spending restraint and redefine state debt to include unfunded liabilities"--
Song on My Lips
Stephen Botek apprenticed at the side of some of the greats of the jazz era, learning not only about music, but about life. Growing up in small-town Pennsylvania in the shadow of the Dorseys, Botek decides to follow his muse to a future in jazz. He gets mentored by clarinet great Buddy DeFranco and saxophone legend Joe Allard, meets up with greats such as Artie Shaw and Dizzy Gillespie along the way, and follows in Glenn Miller's footsteps with the Army Air Force Band. A primer on the jazz era, as well as an account of the benefits of apprenticeship, SONG ON MY LIPS not only recounts stories of the greats but takes us backstage, to their studios, and to many of the unique venues of the time. Jazz aficionados and new musicians alike will learn much about the music from this unique life story.
Isaac's "Get Lucky" Tour Blog
During the spring-summer of 2010, I was following Mark Knopfler's "Get Lucky" concert tour, attending all 87 concerts, visiting 21 countries over two continents. During the tour, I was maintaining a blog documenting my journey - a true, honest, unedited account of what's going through the mind of an individual crossing the world with a backpack following music. Proceeds from this book's sales are donated to the SickKids Foundation in Canada.
The Complete Idiot's Guide to Crowdsourcing
Tap into the global talent pool Crowdsourcing leverages such social networking tools as Facebook and Twitter to tap into the power of many people to distribute one's work load or gain input. Aliza Sherman, crowdsourcing innovator, has helped her clients harness the incredible power of "crowd-think" and "crowd-do" to achieve goals as diverse as designing new products to test-marketing services to fundraising. In this guide, she explains the theory and practice of crowdsourcing and actually shows readers how to use it. • A practical, prescriptive guide for those who want to put the ideas in such books as The Wisdom of Crowds and Here Comes Everybody into action. • Step-by-step instructions. • Insightful anecdotes from the world of crowdsourcing.
