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Software for People
The highly competitive and globalized software market is creating pressure on software companies. Given the current boundary conditions, it is critical to continuously increase time-to-market and reduce development costs. In parallel, driven by private life experiences with mobile computing devices, the World Wide Web and software-based services, peoples’ general expectations with regards to software are growing. They expect software that is simple and joyful to use. In the light of the changes that have taken place in recent years, software companies need to fundamentally reconsider the way they develop and deliver software to their customers. This book introduces fundamentals, trends and...
Axure for Mobile, Second Edition
Do you have a great idea for a mobile website or an app? Want to turn this idea into a reality? Are you looking for a fast way to test different concepts before committing to one of them? Do you want to present your idea to your stakeholders to let them experience it before development starts? And do you want to showcase it on a mobile device? If you answered any of those questions with yes, this book is for you. Learn how to: - Set up Axure for mobile prototyping - Create responsive web prototypes - View prototypes on your mobile device - Prototype animations and transitions All major mobile platforms (iOS, Android, Windows Phone, Firefox OS and mobile web) are covered. Start prototyping today! And visit www.axureformobile.com for more information.
Designing Better UX
Even the most thought-out and best-planned user experience can get lost when attention to certain details falls short. To raise awareness for those little things that add up to an ideal user experience, we have put together "Designing Better UX". The practical approaches for designing better UX cover mobile apps, adaptive systems, and multi-screen experiences. The eBook is packed with in-depth tips and tricks shared by experts from the industry. They consider the importance of straightforward yet personal microcopy, explore the strengths and weaknesses of infinite scrolling, and take a look at how well-crafted feedback loops can influence a user's behavior. Once we decide to create a well-ba...
This Is Service Design Doing
How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization. Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used. You'll be able to focus on your customers and iteratively improve their experience. Move from theory to practice and build sustainable business success.
Introdução e boas práticas em UX Design
Cada vez mais o desenvolvimento do front-end de sites e sistemas tem papel preponderante em como o seu site converte, retém e agrada os usuários. Porém, além de saber como implementar uma tela, é importante saber também o que fazer nela. Quais recursos devem ser usados? Quais informações precisam ser exibidas? Em quais lugares? Atualmente, a experiência do usuário (User Experience - UX) tem ganhado um papel fundamental na criação de sites e aplicativos. Entender como o usuário se comportará no seu sistema é de extremo valor para criar um site simples para ele. Neste livro, Fabricio Teixeira mostra com exemplos práticos e reais de sucesso e insucesso de diferentes sites quais são as boas práticas e os pilares para conseguir construir um de uso agradável.
Isto é Design de Serviço na Prática
O design de serviço proporciona um modelo e um conjunto de ferramentas consistentes visando à ótima experiência do cliente. Este livro faz uma introdução abrangente ao design de serviço (e de qualquer produto), descreve as principais atividades, apresenta instruções para o uso das ferramentas e os métodos mais importantes. Aborda a condução de workshops, a implementação dos conceitos, o design de serviço em organizações, além de estudos de caso do mundo inteiro.
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Phylogenetic Systematics
Phylogenetic Systematics: Haeckel to Hennig traces the development of phylogenetic systematics against the foil of idealistic morphology through 100 years of German biology. It starts with the iconic Ernst Haeckel-the German Darwin from Jena-and the evolutionary morphology he developed. It ends with Willi Hennig, the founder of modern phylogenetic
