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The Company I Keep
In his much-anticipated memoir, The Company I Keep: My Life in Beauty, Chairman Emeritus and former CEO of The Estée Lauder Companies Leonard A. Lauder shares the business and life lessons he learned as well as the adventures he had while helping transform the mom-and-pop business his mother founded in 1946 in the family kitchen into the beloved brand and ultimately into the iconic global prestige beauty company it is today. In its infancy in the 1940s and 50s, the company comprised a handful of products, sold under a single brand in just a few prestigious department stores across the United States. Today, The Estée Lauder Companies constitutes one of the world’s leading manufacturers an...
Creation? Really?
"Two scientists on a road-trip discuss human origins from different perspectives. One defends a God-driven creation, the other, atheistic evolution"--
Quit Stalling and Build Your Brand
Looking around at the countless ordinary people who have managed to create successful ecommerce brands, it's hard not to feel a little left out. After all, ecommerce entrepreneurship can be a gateway to freedom-financial freedom, freedom from boredom, and freedom from working 9 to 5 for somebody else. But the ecommerce landscape is also complex, with tons of pitfalls and speedbumps. It's hard to know what information is valuable and what's just another course hawked by a get-rich-quick huckster. Ben Leonard was once in the same place, and he went all in. His journey wasn't all smooth sailing, but in three years, he built his ecommerce brand to $6 million in annual revenue and a mid-seven-fig...
Twitch
Twitch has three pet chickens, four pigeons, swallows nesting in his bedroom and a passion for birdwatching. On the first day of the summer holidays he arrives at his secret hide to find police everywhere. A convicted robber has broken out of prison and is hiding in Aves Wood. Can Twitch use his talents for birdwatching in the hunt for the dangerous prisoner and find the missing loot?
Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business
WHAT DO YOU TRUST MORE--AN ADVERTISEMENT OR A FRIEND? Seize the power of today's most powerful marketing tool--WORD OF MOUTH According to Nielsen, 92 percent of consumers report that a word of mouth (WOM) recommendation is the top reason they buy a product or service. The founder of one of today's most successful digital and social marketing firms, Paul M. Rand has been at the forefront of WOM marketing since social media and smartphones began revolutionizing the way we do business. In Highly Recommended, Rand reveals how customer recommendations in the digital space have radically transformed the way people buy--which means you need to come up with new methods to reach customers and improve...
The Prophet and Her Critics
In 1848 Ellen White had her first health vision, primarly against the us of tabacco. Her major health vision came in June 1863, from which sprang the basice concepts comprising the health message that Sevent-day Adventis advocate today.Questions have been raised, however, about the true source of that health message. Was Ellen White dependent on other helath reform publications available at the time, or did God truley reveal the health principles to her as she claimed? In other words, was the health message inspired or borrowed? In The Prophet and Her Critics, Leonard Brand and Don McMahon answeer these and other questions about the inspiration, nineteenth-century health reforms, and Ellen White's views on sexual realtionships, plagiarism, and more, while examining the accusations of Mrs. White's most vocal detractors. The result is new evidence vindicating both the message and the messenger.
Leonard Cohen
Leonard Cohen has aimed high: to be all Jewish heroes at once. Like Jacob, he struggled with angels. Like David, he sang psalms and seduced women. Like Abraham, he moved from place to place and remained a stranger everywhere. But he never ceased doing what he did best: stepping into avalanches and reviving our hearts. From Montreal and New York to the Greek island of Hydra, Leonard Cohen: The Man Who Saw the Angels Fall follows the singer's cosmopolitan life and examines his perpetual dialogues with God, with himself, and with hotel rooms. After twenty years of research, Christophe Lebold, who spent time with the poet in Los Angeles, delivers a stimulating analysis of Cohen's life and art. G...
Cattle Brands
In the American West the cattle brand is a rancher's invilable mark of ownership. More than 1000 of these clever, rustic, artistic signatures are dipicted in detailed drawings along with their history and lore.
Marketing of Fashion Brand Boohoo
Academic Paper from the year 2021 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 87, , language: English, abstract: Social media convenes unique marketing opportunities capable of supporting direct engagements between marketers and consumers (Nurnafia, 2021). However, it is within such capabilities that have led to novel marketing such as Boohoo's use of social media influencers and celebrity endorsements. According to Audrezet et al. (2020), influencer marketing constitutes an emerging trend in promotional activities whereby marketers contract celebrities or social media with a huge following to pass brand or product information.
