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Services and Goods Exports from the Nordics
The publication Services and Goods Exports from the Nordics – Strongholds and profiles of exporting enterprises analyses the exports of services and goods from the Nordic countries and profiles the exporting enterprises. The report addresses issues such as: What are the strongholds of the Nordic countries, both in terms of the type of exported services and goods and in terms of geographical markets? New data profile for the first time the services trading enterprises in a comparative analysis across the Nordics. How have exporting enterprises performing compared to non-exporting enterprises since the crisis in terms of employment and value added creation? What is the importance of multinationals for the exports from the Nordic countries? The analysis identify the importance of true SMEs compared to SMEs belonging to larger groups and identify the born globals and analyse their survival rate and employment creation compared to other non-exporting newly born enterprises.
Entrepreneurship in International Marketing
A fresh addition to the current international marketing literature, Entrepreneurship in International Marketing address both important issues concerning entrepreneurship in the international market and looks at the contemporary international marketing issues.
Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2009 Academy of Marketing Science (AMS) Annual Conference held in Baltimore, Maryland.
Selektion und Entwicklung von internationalen Key Account Managern
Diploma Thesis from the year 2007 in the subject Leadership and Human Resources - Miscellaneous, grade: 5.25 (6 ist die beste Note), University of Zurich (Institut für Organisations und Unternehmenstheorien), language: English, abstract: Der Konfrontation mit der Globalisierung kann sich kaum eine Unternehmung entziehen. Die globalen Firmen müssen sich ihren vermehrt international tätigen Kunden anpassen. Speziell die Key Accounts, meist Kunden mit mehreren Millionen Euro Umsatz, tätigen ihre Einkäufe global und wünschen sich ein „single point of contact“. Mit „single point of contact“ ist nicht gemeint, dass nur eine Person des Lieferanten Kontakt zu dem Key Account hat, sonde...
The Oxford Handbook of Supply Chain Management
Supply chain management contends with structures and processes for delivering goods and services to customers. It addresses the core functions of connected businesses to meet downstream demand. This innovative volume provides an authoritative and timely guide to the overarching issues that are ubiquitous throughout the supply chain. In particular, it addresses emerging issues that are applicable across supply chains--such as data science, financial flows, human capital, internet technologies, risk management, cyber security, and supply networks. With chapters from an international roster of leading scholars in the field, the Oxford Handbook of Supply Chain Management is a necessary resource for all students and researchers of the field as well as for forward-thinking practitioners.
Global Marketing Management
Global Marketing Management, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals. The author provides relevant historical background and offers logical explanations of current trends based on information from marketing executives and academic researchers around the world. Designed for students majoring in business, this thoroughly u...
International Business in the New Asia-Pacific
The Asia-Pacific region, sustaining more than four decades of rapid growth, has emerged as an economic force comparable in significance to Europe and North America. This book examines the economic, geopolitical, technological, demographic, and cultural forces that shape the international business strategies in the Asia-Pacific region. Specifically, it examines the seismic shifts in global business environment since the new century, and addresses emerging opportunities and threats in the Asia-Pacific region. This book offers new insights for international business in areas such as trade policy, supply chains, international investment, technological innovation, international marketing, digital...
Triple Fit Strategy
It's time for companies to rethink their growth logic. Business relationships are still dominated by a narrow perspective—trying to match products to customer needs and making deals. It's a buyer-seller relationship built on a transactional mindset, and it's not how you should be doing business. There's a better way—orchestrating growth—in which suppliers and customers collaborate to build strategies and grow together. With clarity and precision, Christoph Senn and Mehak Gandhi lay out the Triple Fit Strategy framework, which will help you escape the product-centric mindset and put customers at the heart of your business strategy. Based on a hands-on tool set, Triple Fit ensures that c...
