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"We Have a Great Show Tonight!" A Contrastive Study on Compliment Use Among US-American and British Television Hosts of Late-Night Talk Shows
Seminar paper from the year 2014 in the subject American Studies - Linguistics, grade: 2,3, University of Bonn, language: English, abstract: How do US-American and British TV show hosts of talk shows differ in terms of compliment use? In what part of the show, how often, on what topic and in which context do they use compliments? This paper aims at answering these questions with a focus on late-night talk shows, exemplarily shown with one episode in each case. The US-American late-night talk show that was chosen to take data from is The Tonight Show Starring Jimmy Fallon, the British counterpart that was picked for this compliment research is The Jonathan Ross Show, concentrating on the compliments of the hosts, namely Jimmy Fallon and Jonathan Ross. First there will be an overview of previous research on compliments on the one hand and talk shows on the other, coming to the method that has been chosen to gather the data, the structure of talk shows in general and in the case of the late-night talk shows this paper deals with, ending with presenting the results of this research on compliments.
The Marketing Strategy of Innocent Drinks
Essay from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Swansea University, language: English, abstract: According to their website Innocent Drinks make 200 million in sales each year. That they are so dominant in the European smoothie and soft drink market and the market’s leading smoothie brand in the United Kingdom may also result from their distinctive marketing strategy and their unconventional methods of selling their drinks and the associated experience for the consumers (see Simmons, 2011:12), which is conveyed through recipe books, many charity projects, experiential marketing with an own festival and with nature-oriented decorations of the company’s vans, their rule book and the brand message.
The United States Presidential Election in 2016. How Did the Financial Resources Impact the Campaigns and the Results?
Research Paper (postgraduate) from the year 2017 in the subject Politics - Region: USA, grade: 2.7, University of Bonn, language: English, abstract: This paper focuses on the analysis of financial resources such as fundraising and personal net worth in conjunction with media coverage as well as other aspects and the impact of money on the presidential elections in 2016. Money is an essential necessity in order to make a political campaign successful as it contributes to the name recognition of a candidate even more when the respective candidate has access to sufficient resources and thereby more access to voters than candidates with less financial resources and less financial contributions b...
Creating a Brand Culture and Brand Campaigning
Essay from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1.3, Swansea University, course: Strategy, Marketing and Branding, language: English, abstract: “Brands occupy an increasingly prominent place in [...] the cultural landscape” (Schroeder et al, 2006). This is why brands need more than just their products to create a costumer base, to establish a superior position in their specific market and keep this position long-term. Red Bull does that in various ways. The brand is connected to a range of different events, sports and music. These serve as advertising and communication channels for Red Bull as well as expands the idea of their products from just drinks to part of a cultural habit. “Red Bull gives you wings” (Red Bull, 2016) is what has been used as the slogan since its energy drinks have been introduced to the market in 1987 (see Red Bull, 2016). The aspect of reaching one’s highest potential is the core motivation for making connections with the previous mentioned areas.
Viral Marketing Campaigns For Horror Movies From "The Blair Witch Project" (1999) Up To "Rings" (2017)
Seminar paper from the year 2017 in the subject Communications - Movies and Television, grade: 2,0, University of Bonn, language: English, abstract: In this paper the following horror movies will be analyzed: The Blair Witch Project (1999) and Blair Witch (2016), Paranormal Activity 1 (2007), Cloverfield (2008) and 10 Cloverfield Lane (2016), The Ring Two (2005) and Rings (2017). These movies are being analyzed since their marketing campaigns concerning virality, word of mouth, interactivity and storytelling show many similarities but also some of them bring innovation to the marketing of horror movies. In the viral marketing of horror movies the strategies of storytelling and word of mouth are major factors in order to generate virality and to expand the fictional world consisting of characters and plot both online and offline. How the marketing campaigns of the studios regarding the movies listed above make use of these strategies and how viral marketing of horror movies has changed in terms of interactivity, mediality and storytelling since The Blair Witch Project will be examined in this paper.
The 1960 Presidential Election as the First Modern Campaign
Essay from the year 2015 in the subject American Studies - Miscellaneous, grade: 2,5, Swansea University, language: English, abstract: The 1960 presidential election was in many ways different from the elections in previous decades. These immense changes regarding the general approach, the content and the use of media during the campaign and elections as well as the shift in focusing on image rather than on content seem to make this campaign the first modern one. Alongside changes in the Constitution of the United States of America whereby the Twenty-second Amendment, ratified in 1951, prohibited the president of the previous two terms Dwight D. Eisenhower “from running for a third term” the major innovation was the use of television as the predominant mass medium in John F. Kennedy’s successful presidential campaign, less in the one of Richard Nixon, who rather focused on classic strategies, which will be discussed later on. With the two major presidential candidates debating on television and being broadcasted also via radio this election can surely be described as the first modern campaign for an election in the United States.
Kardinal Frings
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Healing Mission
Theologische Studien zu bioethischen und medizinischen Fragestellungen vernachlässigen oft den Aspekt der Gesundheit der Bevölkerung(en). Andererseits hat die Covid-19-Pandemie das Ausmaß der Vernetzung zwischen Völkern und Nationen gezeigt. Trotz zahlreicher Studien zu den ethischen, sozialen und medizinischen Herausforderungen einer globalen Pandemie gibt es immer noch eine bemerkenswerte Lücke in der Reflexion über die Rolle der katholischen Kirche sowohl hinsichtlich der öffentlichen als auch der globalen Gesundheit. Die Beiträge geben Denkanstöße aus moraltheologischer, bioethischer und missionstheologischer Perspektive sowie aus der Sicht einer Gesundheitspastoral und eines sozialen Engagements der Kirche. Der Band erscheint in englischer Sprache.
Arabic Script on Christian Kings
Isabelle Dolezalek wurde für Ihre Arbeit mit dem 2018 ICMA Annual Book Prize des International Center of Medieval Art ausgezeichnet. Auf zahlreichen mittelalterlichen Objekten finden sich arabische Inschriften. Nur wenige davon wurden jedoch für lateinisch-christliche Auftraggeber produziert. Die normannischen und staufischen Königsgewänder aus Sizilien bilden eine bemerkenswerte Ausnahme. Welche Assoziationen sollte der Gebrauch arabischer Textilinschriften bei den zeitgenössischen Betrachtern im 12. und 13. Jahrhundert hervorrufen? Wie wurden die Inschriften in späteren Zeiten rezipiert? Die transkulturell und interdisziplinär ausgerichtete Studie beleuchtet praktische und politische Entscheidungen, die der Produktion der sizilischen Textilinschriften zugrunde liegen, und lenkt so das Augenmerk auf ein Ornament, das konventionelle kulturelle Grenzen nicht nur überschreitet, sondern grundlegend in Frage stellt.
Female Autonomy in Elizabeth Stoddard’s "The Morgesons"
Seminar paper from the year 2017 in the subject American Studies - Literature, grade: 3,0, University of Bonn, language: English, abstract: A woman’s life in nineteenth-century American society was limited to the domestic sphere, or the household as well as church, and restricted with regard to current and future duties as mothers and wives. While young girls on the one hand need to learn how to fulfill their future duties as mothers and wives, their mothers and teachers on the other hand need to pass their knowledge regarding these duties on to their daughters. Certain gender roles served as the framework for women in society, mainly shaped by the Cult of True Womanhood. Other factors tha...
